14 Social Media Tools and Apps to Incorporate into Your Law Firm Marketing

14 Social Media Tools and Apps
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PostReach is a content analytics tool for content marketing and blogging that measures the performance of your content. It allows you to view traffic statistics for every blog you post on your website. In addition, PostReach will monitor your content on a regular basis and provide information on how many shares you are getting on Facebook, LinkedIn, Twitter and Pinterest.

Quuu is a resource that provides relevant content for your social media platforms. It allows you to pick from over 300 different interest categories. You can choose how many suggestions you would like to receive.

Injury Institute

Refind is a tool used for content curation and social search. You can follow specific interests on there or people in order to receive resources that are relevant to your interests.

Rocketium is a video marketing tool that allows you to create eye-catching videos that have text in them. Even if you are not a pro at editing videos, this tool makes it simply for you. All you have to do is upload images, then type the appropriate text and finally add motion. You can also pick from different themes based on what your video is for.

Aweber is an email marketing tool that offers a lot more than the traditional email marketing tools such as Constant Contact. Aweber allow you to setup email sequences, autoresponders, landing pages, and it offers subscriber segmenting and email analytics.

Podium

Mailshake is an email marketing tool that allows you to promote your content, connect with your audience, and generate leads for your firm. This tool will ask you to a few questions in order to create a personalized email for your marketing campaign. The next step is to add your contacts and send the email sequence out.

Crate is a free tool that that helps you find and share relevant content online. It will allow you to curate a feed of articles, infographics, blogs and more.

Top Phone Apps

1Password: Their new mobile version app now syncs with the desktop app. This app enables you to remember only one password for all of the services. It creates different passwords for each service you use and keeps your passwords secure.

Alert Communications

Chrome: This browser allows you to search in “incognito” mode and also is full of extra plugins that enhance productivity and day-to-day work activities.

Evernote: This app is super useful for notetaking. Think of it as a virtual notebook. You can save images and articles from the internet, take notes directly, upload pages from physical notebooks and you can also save audio files. The best part is that it comes with a search feature, so it is easy to find any content at any time.

Magisto: this is a video editing app and tool that utilizes artificial intelligence to create beautiful videos from your photos and videos. It also allows you to add music to your video from the music library. Once your video is created, you can share it to social media platforms such as Facebook, Google+, Twitter and more.

Files app: You can keep all your documents easily access all your devices whether you’re on your iPhone, iPad, or Mac- Book. The app includes a variety of features that allow you to clearly organize all of your different files and photos. It’s also compatible with third-party cloud storage services such as Dropbox, Google Drive and Box.

Just Press Record: This is a one-touch recording app for iPhone, iPad and Apple Watch. It also has useful features like builtin transcription features for easy note taking. Next time you need to send information to your paralegal, while you are out of the office, try using the Just Press Record app for instructions on legal documents and client correspondence.

You can record from a long press on the app icon, from a lock-screen or notification widget. (There’s also an Apple Watch Complication for Just Press Record if you have an Apple Smartwatch.) The app can transcribe speech with support for a number of languages and spoken punctuation commands.

Adobe Acrobat Reader: This an android and iOS app that you can use for annotation. It can be used to view and sign your PDFs. In addition, you can open PDF files from email, the web, or any app that supports sharing as you search, scroll, and zoom in and out. You can comment on PDFs using sticky notes and drawing tools or highlight and mark up text with annotation tools. Fill out PDF forms by typing text into fields and use your finger to e-sign any document. Save and share documents through a free Adobe Document Cloud account or Dropbox.

Utilizing apps and social media tools can increase your law firm exposure and productivity. Dimple Dang

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