Did you recently establish a law firm? Has your law firm been around for a while but it doesn’t seem to be taking off?
Help is on the way!
For any lawyer, it’s a dream come true when they go into solo practice and start a law firm. You become your own boss and stand a good chance of increasing your income tenfold.
However, it’s one thing to start a law firm, and it’s quite another to attract a steady flow of clients. Finding quality legal leads can be a challenge, especially because competition in the industry is fierce.
Continue reading for three proven strategies to attract more qualified leads to your firm.
1. Let Your Work Speak for Itself
The most effective (and cheapest) way to attract new clients to your firm and keep existing ones coming back is to offer quality legal services. When a client hires a lawyer, they want a professional who will serve them excellently until the case comes to an end.
Are you giving the few clients you’re getting the best service? If not, it’s time to reevaluate your service delivery and turn it up a notch.
Use technology to automate some customer-facing functions and reduce wait times in your office. Digitallogic.co has reviewed some of the top law practice management software you can use in your firm.
The better your services are, the more your current clients will go away feeling satisfied. A satisfied customer is more likely to recommend your services to people in their circles. This is how you get new clients without spending a dime on marketing and advertising.
2. Ensure Your Website Isn’t a Weak Link
Assume you’re looking for a lawyer. How would you go about it?
If you’re like most people, you will begin your search for a lawyer online. You’ll certainly end up choosing from one of the many lawyers who will be in your search results.
What does this tell you?
In today’s world, almost everyone is looking for a lawyer or law firm online. Is your law firm’s website visible on the web? If yes, is it actively converting visitors (leads) to clients?
A lot goes into building a law firm website that attracts and converts. It’s advisable to hire a web development professional to work on your site and ensure it’s a lead conversion machine.
3. Hire a Lead Generation Expert
You’re a lawyer. Your job is to fight battles in court.
Why should you be spending time doing your law firm’s marketing? After all, you certainly don’t have any marketing expertise.
This is why a proven strategy for generating legal leads is to hire a lead generation expert. These digital marketing specialists will put in a place a range of measures to ensure your firm is attracting clients from various sources, including social media and search engines.
Attract More Legal Leads to Your Law Firm
It’s simple, really. Your law firm needs new clients to stay in business.
The bad news is you’re competing for the same potential client with several other law firms in your region. The good news is you now know how to attract more legal leads to your firm and stay ahead of the competition.
Keep reading our blog for more law firm marketing tips and insights.