When it comes to starting your own business, it is all about making money, at least at the beginning. For that to happen, you need to generate leads to sell your product or service, which isn’t always as easy as it may seem, despite the internet and social media changing how marketing works. It naturally differs from one business to another, but the legal world has always been a bit behind when it comes to capitalizing on the power of digital marketing tools. Most law firms have websites now, yes, but there is still something missing. These techniques will help you generate sales from your legal website.
1. Be specific
There are tons of law firms out there, and they all have their own websites. If you want yours to stand out, you need to be specific, in terms of who you target and what your services are. Having a niche will always make it easier for people to find you online, and it definitely beats trying to present your services as a lawyer for everything. Think of it this way; how do people search for legal services online? They most likely won’t just type “lawyer,” but rather “car accidents lawyer” or a divorce one.
2. Make your forms simple
If you want to generate sales through your firm’s website, then you will need to make the registration process very simple for your users. Some firms would have forms asking for details on everything from a client’s mother’s name to their salaries—details a lot of people don’t feel comfortable sharing—so a lot end up lying. That aside, some don’t even bother registering with such a website because the process is too long and boring. So, you need to make the form very easy and accessible so that people would feel comfortable sharing the basic information you asked for.
3. Work on the language of the website
We get it; you’re an expert lawyer with a vast knowledge of the law, but that doesn’t mean you need to show it off on your website. One of the easiest ways to lose leads is by talking down to them through your content, using technical jargon and legal terminologies that you know only an expert would understand. People don’t want to open a legal website to be bombarded with things they have absolutely no idea about, and it would just put them off. So, you need to completely change the tone and language of your website to make them user-friendly and inviting. People need to understand what they need to do in a matter of seconds, without having to navigate through textbook definitions and state laws.
4. Hire an SEO service
A lot of law firms/lawyers make the mistake of believing they can take care of their websites on their own, dealing with everything from content creation to keyword placement. But the fact is, you need to hire an SEO service if you want to rank higher on search engines, and you do want to rank high because that is how people find you online, especially in a city like Melbourne with hundreds of different practices, each with their own unique website designs. You should hire one of the best digital marketing services in Melbourne, because above all else, they are going to set a strategy for your business to boost its online presence and reach as many people as possible. Needless to say, you need an expert for that.
5. Show why you’re credible
As mentioned earlier, there are tons of different law firms around, so what makes you so special, and why should people go with you? That is a question you need to answer through your legal website, and if you managed to do it right, you’ll have built credibility and trust that won’t easily go away. So, how can you do that? Put on your certifications and awards; people like knowing they’re dealing with the best. Adding a review section is also a great idea, and it’s something that makes a difference for a lot of people who don’t like dealing with any services without reading up on previous clients’ reviews.
6. Be clear
Being clear with your text and your calls to action is crucial. You can’t afford to be vague when it comes to wanting people to take action through your website, and it has to be very direct and brief. Your content also can’t be general and vague, because it won’t help anyone like that. Figure out what you want to say, and make sure you say it as clearly and briefly as possible.
7. Talk about your team
It’s always a great personal touch if you talk about your legal team on your website, because it adds a touch of familiarity that people admire. Maybe even add photos of your top lawyers, mentioning their credentials and the number of cases they’ve worked before. That way, people will be more inclined to deal with you, because first impressions do matter.
8. Social media
While it may seem too much for many lawyers, building a social media presence is really not an option in this day and age. People spend hours on platforms like Facebook and LinkedIn, and you have to be able to reach them there so you could start generating sales. Always refer back to your website to boost your traffic, and you’ll be getting more leads than you could imagine.
9. Create a FAQ section
You cannot stress enough the importance of this section on a legal website. It shows that not only you cared enough about your clients that you answered their questions before they even asked them, but also you have the legal knowledge and experience to know what most people want and what their concerns are, so you’re most likely trustworthy and competent.
It takes time and effort to generate sales through your website, and it’s far from a walk in the park. But there are proven ways that will help you do that. All you have to do is follow the rules, make sure your content is optimized, and you’ll be generating more leads than you can handle.