October 2020

16octAll Day182020 Annual ConferenceLegal Marketing Association

panel seminar conference

Event Details

UPDATED date following cornoavirus delay. On Oct. 16-18 join legal marketing and busienss developement professionals from around the globe at the Legal Markegin Association’s Annual Conference. Attendees will have the opportunity to connect with peers from around the globe, tackle their most pressing challenges and explore new products and services. With specialized pre-conference programs and 40+ breakout sessions to choose from, this elevated conference will be inspirational, interactive and unexpected. The 2020 agenda features topics such as:

  1. Business Development: Building a Coaching Program That Your Attorneys Will Love; Chief Marketing and Business Development Officers as Change Agents; Client-Focused Collaboration: Elevating the Role of Business Development; Competitive Intelligence: A How-To Guide; Pitch Perfect: Legal Sales; Strategic Account Management and Client-Facing Business Development
  2. Business of Law: Aligning Marketing and Business Development Priorities With Partner Compensation…and Vice Versa; Beyond the Billing Rate: Law Firm Economics; Big Four Strategies; Legal Operations; Three Decades of AmLaw 100 Profit Margins: Shapes, Falls and Rises
  3. Client Services: Addressing D&I from All Perspectives (Including the Client’s Perspective); Engineering Growth: Achieving Next-Level Business Development Through Integrated Client-Centric Tools; LMA’s Next Big Thing: Service Metamorphosis 2.0—What Clients Want; How to Create an Ideal Client Mix to Avoid Non-Billable Burnout
  4. Communications: Law Firm Brand Design: A Case Study; Interactive Session/Game: Can You Solve Your Next Law Firm Crisis?; How Data Drives the Intersecting Worlds of Public Relations and Business Development; The Power of Podcasting
  5. Marketing Management and Leadership: How to Mitigate Stress and Make it Work for You; Fastest Growing Law Firms Management Strategies; Pathways to Leadership: The Convergence of Service and Career Leadership
  6. Technology Management: CRM Clinic; Plaintiff Firm Deep Dive: Gain More Clients Through Strategic Digital Marketing; Inclusive Client Experience Programs


October 16 (Friday) - 18 (Sunday) Mountain


Gaylord Rockies Resort & Convention Center

6700 N Gaylord Rockies Blvd, Aurora, CO 80019