Legal Marketing Association Phoenix Local Group invites you to attend this presentation. It is like a relationship advice column, but for your firm’s marketing program! Your clients are human. And none of them are looking to be treated like another data point, so a good litmus test for effective digital marketing is to think of your inbound efforts like you’re about to ask them out on a date. This session will unpack the typical inbound marketing funnel process (Attract, Engage, Convert, Delight) with a relationship in mind. If you’re getting inside your audience’s heads, offering them value (as they perceive value) and following up, you’ll deepen client relationships (and loyalty) with your law firm.