Lawyers and law firms usually have some restrictions when it comes to marketing. They have to make their place by working hard and spending years building a network. This puts all young lawyers and new firms at a disadvantage. However, you can beat hard workers by working smart and exceed them in a shorter time. Here I have shared some smart tips to help you increase the growth rate of your law firm.
Divide Your Goal into Smaller Milestones
The first step is to decide your goal. Just getting good money is not enough. Accurately define the goal of your business in as much detail as possible. It could be earning million dollars every month, making thousand long term clients, and/or becoming the most trusted and respected law firm of the country.
Whatever your big goal, divide it into shorter milestones. For example, if million dollars is your end goal, start by setting a target of a hundred thousand monthly by the end of the year. However, make sure that your goals are SMART: Specific, Measurable, Attainable, and Realistic; otherwise, you will end up demotivating yourself.
Focus on Building a Brand
The legal industry works on trust. Your clients know you can do them a lot wrong if you want to. They can’t have you guiding them in their difficult times if they can’t trust you. Learn the basics of how to scale a business to make only informed decisions. You will also learn the value of building a brand in your research. A brand is a name that is trusted in its market. No matter what you do, don’t let anyone sabotage that name even if it’s a financial loss for you.
Invest in Digital Marketing
Digital marketing has become crucial for all industries, including law firms. It helps reach your audience, build a brand, attract new clients, and retain existing ones. Online marketing doesn’t feel like marketing, and it’s a lot cheaper. Build social media pages and increase its following by sharing useful posts and rank your blog posts on search engines for queries that your prospects search. It allows you to record the interaction of social media followers and blog visitors of your law firm, providing insights for your next step.
Build Clientele before Employees
Don’t be hasty about adding people in your team. Experienced lawyers suggest you should hire employees only when you absolutely need them. Thinking that you can get more work whenever you want and hiring employees is not a good plan. Sooner or later, you will either have to fire the employee or bear a loss. Focus on building clients that trust you and won’t go away even if you make a mistake.
Apply a Sense of Urgency
Don’t wait for the perfect time to start your struggles. Act like you are on short deadlines to achieve your goals. That’s why you should first set shorter SMART goals with deadlines and do everything in your power to achieve them. Don’t be afraid to step out on a limb; the risk is a part of every business.