How Long Does SEO Take to Show Results?

Lady sitting at desk measuring how long SEO takes to show results
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With all the right search engine optimization or SEO elements in place, your website can effectively attract clients to your law firm. But even when set up just right, SEO does not work instantly.

You have to set it up and let everything simmer for a while before the fruits of your marketing team’s labor come into view. After that, it’s just a matter of fine-tuning your efforts to continue capturing your fair share of the market.

Although that might sound like quite an undertaking, partnering with the right SEO agency tailored to law firms can help. If that sounds like just what you need, here’s a look at just how fast you’ll likely see SEO results when working with a skilled agency.

Typical Timeline for SEO Results

Although it’s possible to start to see search engine optimization results in just four months, most law firms have to keep at it for at least 6 to 12 months. The total amount of time it takes depends on the overall quality of your current website.

In the initial months, your marketing agency will create keyword-rich content for your web pages and blog, and then promote them across all your preferred channels. To perform at its best, the content will have keywords in all the right places, inbound and outbound links, and SEO images, infographics, and other visuals. The meta titles and descriptions must have the focus keywords as well and clearly describe what’s on the page.

Once that’s done, your marketing team can start resolving the other factors that might otherwise impact your SEO results. As they get your website aligned with the best SEO practices, the search engines can start to see the value in your site and bring up your pages in the results for your targeted queries.

Factors That Can Impact Search Engine Optimization

Even with the highest quality SEO content, the following factors can keep search engines from ranking your pages at the top of the search results.

Website Speed

If your web pages do not load fast enough, your visitors will back out fast, leaving search engines thinking your site is broken. And in a way, it is. But how slow is too slow? On average, web pages must load within five seconds to keep visitors from quickly hitting the back button.

The faster, the better, of course, so it’s wise to partner with an SEO agency for law firms with the ability to change the programming on your website. With that move, they can get your pages to load within just two seconds, making your site faster than 75% of other pages on the web.

Domain Authority

Search engines aim to provide their users with the best experience possible as they seek answers to their queries. Over time, they’ve discovered that websites with a good domain authority score are more likely to speak to the needs of their users.

In order to increase the authority of your domain, you need to have an organized website architecture, quality links throughout, and helpful pillar content. Your SEO agency for law firms will also need to keep a close eye on your website to remove bad links and release fresh, new content.

Backlink Quality

Backlinks help your law firm’s website rank for all your most important keywords by increasing trust in your brand. In order to get backlinks, you need authoritative sites to link to content on your website, which is definitely no easy feat.

To boost the quality of your backlinks, your marketing agency will perform an audit to see which sites are linking to your website. Then, they will create content that wins you quality links while weeding out the ones that might tank the trustworthiness of your site.

Since these factors can have such a big impact on SEO results, marketing agencies for law firms always strive to resolve your website’s issues. If your website pages load slowly, for example, then they have to do whatever it takes to increase the speed of your site.

How to Tell Your SEO Efforts are Working

After putting all the right elements in place, all that’s left to do is wait it out. You need to give the search engines time to crawl your site and gauge its ability to satisfy the search queries linked to each keyword. Your marketing agency will closely watch the following areas for the SEO results you seek, and then let you know when your site starts to rank for all the right keywords.

Key Performance Indicators

Key performance indicators, or KPIs, are the absolute best way to gauge the success of your SEO marketing program. These metrics update monthly, allowing your marketing team to chart your progress over time.

Each month, the SEO marketing agency for law firms may look at:

  • Organic traffic: The total number of people who land on your site from the search results pages
  • Keyword rank: Where your page ranks on the search results pages for each target keyword
  • Search visibility: How often your domain appears when people search for your keywords
  • Pages per session: The overall number of pages your site visitors go to before leaving
  • Bounce rate: How many people leave your website without clicking on any other links

In addition, your marketing agency will track leads and conversions to directly gauge how well your visitors interact with your site. Leads include people who sign up for your newsletter, fill out the contact form, or simply make a call to your law firm. Conversions are the total number of people that find you through your SEO efforts and become a client.

Company Goals

Your company goals matter, too, of course, so your marketing team will gauge your ability to meet those metrics as well. You’ll need to define which goals are most important to you to kickstart this process.

You might want to closely watch:

  • How many phone calls you get weekly
  • Number of new clients gained each month
  • The total amount of revenue earned every quarter

Upon seeing growth in any of those areas, you know that your marketing efforts are paying off.

All along the way, your SEO agency for law firms will keep revising their approach to keep you meeting all the right metrics. They may add new keywords to the mix, dream up better content, or simply improve the function of your site on an ongoing basis.

Want to Supercharge Your Search Engine Optimization Efforts?

If you’d like to kick your search engine optimization efforts into high gear, partner with an SEO agency like mine Gladiator Law Marketing. An SEO agency tailored to law firms can help your brand stand out from the crowd and keep clients coming your way.


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