More often than not, attorneys think that they don’t need to invest in digital marketing. After all, their expertise is vetted in the courtroom and serves as the best way of marketing themselves. Right?
Well, lawyers can’t just rely on the quality of services alone. If a lawyer wants to spread the word about him, he needs to adapt himself according to the dynamic industry trends. They do good work, and clients will come to you and don’t hold water anymore.
This means you need to employ the latest digital marketing tactics to enhance your search visibility. However, it is easier said than done. Incorporating strategies like search engine optimization requires time and patience. But don’t worry, you don’t need all the time in the world to do so.
Here, I’ll be giving you simple techniques to improve your online presence without making much effort.
Do an extensive keyword research
Plan what keywords you’ll target on your website. Map them into specific pages of your site. Include them in your website content, title tag, metadata, headers, and text. Just don’t stuff keywords just for the heck of it. It will hamper your SEO efforts.
Include client reviews and testimonials
Another way to build trust and improve online search visibility is to include client reviews. Reach out to your current and past clientele and ask them to review your services. Select the best reviews and add them to your website. Showcase them to build credibility and acquire new clients. Let other visitors quickly see what people think of your legal firm.
Reviews not only help in acquiring new clients, but they also help you to strive for customer satisfaction. Ask your clients for suggestions on improving your service. Alternatively, you can provide them with a feedback form.
Graphic and video content is the key
Only text and no pictures make your website dull. People will abandon your website if you don’t give them something interesting to read. This is why it’s pretty crucial to complement your writing with exciting pictures and videos. Videos particularly are engaging than written content as they can showcase your services better.
Here are a few ways to include video content on your website:
- You can create a FAQ section and give solutions through explanatory videos
- Introduce staff members with introductory videos. This helps your clients to know whom they’ll be dealing with.
- You can also make a look-alike of the courtroom proceedings establish courtroom credibility.
Strategize and execute link building campaign
Search for legal directories and submit your business there. Look for lists that are highly relevant to your website’s topic and avoid those which have no editorial process. Those directories can increase the spam score of your website. Along with that, you must build a link building campaign. Interlink different pages of your website. Use guest blogging techniques to generate backlinks. Use community spaces like GoodFirms community or Quora to create questions and answer queries.
Your website is the face of your business. Hence you must invest in enhancing its search visibility. Perform competitor analysis, invest n generating quality links, use a mixture of high and low ranking keywords, and make your website responsive. If you follow these tips, you’ll boost your website’s visibility by many folds.