LinkedIn is one of the social media platforms that lawyers are the most comfortable using. In order to maximize the potential of your LinkedIn personal page and business profile, it is important to put together a LinkedIn marketing strategy.
To start, you should have two distinct profiles: (1) your personal page and (2) a business page for your law firm. In order to setup a business page, you must first have a personal page.
5 Step Strategy to Simplify Your Law Firm LinkedIn Profile
- Build a Robust Profile: Under the description section of your position, it is important to use keywords that best describe your practice and the type of cases your firm handles. there is an edit profile option which allows you to upload or link to slide presentations, PDFs or even videos. Most lawyers belong to professional organizations and associations; it is important to list these affiliations on your profile. If you do volunteer work and are involved with charitable organizations, make sure to mention that in your profile under the organizations section. If you speak multiple languages, you can list them in the languages section.
Under your name, there is a title and professional headline that appears. Th is is your opportunity to be more specific and list the type of law you practice and the type of clients you work with. Don’t forget to include your firm name on your profile description.
For an example of a robust LinkedIn profile, check out Anabella Bonfa’s profile.
- Set Up a LinkedIn Business Page: Now that you have made your personal profile more complete, it is important to set up a business page for your law firm. the business page is a page for your firm that should include the practice areas your law firm handles, including an overview of the types of case results and settlements that you have obtained for clients. It should also include any awards and rating (such as AV-rated). It is also imperative to include contact information for the firm, such as phone number and how clients can set up a meeting with an attorney at your firm.
- Expand Your Network: Networking is all about making meaningful connections with other professionals. the advanced search tool in LinkedIn is set up to enable you to identify who you may want to connect with based on distinct keywords, company size, industry, location and job title. Whether you are looking to make new connections or reconnect with long lost contacts, or even connect with individuals that you recently met at a networking event, LinkedIn allows you to do all of that.
LinkedIn Tip: If you meet someone at an event and obtain their business card, take the time to send them a personalized message. If you want to stand out amongst the many LinkedIn connection requests that people receive, take a few extra seconds and write a personalized message reminding them how you met or even what you have in common.
It is also important to understand that LinkedIn, just like Facebook has its own algorithm. Every new connection you add is very powerful because it opens up the opportunity for your profile to have access to even more connections.
- Utilizing LinkedIn Groups: This is a great way to connect with like-minded professionals that you may have something in common with. the type of groups can vary from college and alumni groups to local bar associations or even practice area niche groups. If you don’t have a lot of free time to work on your LinkedIn marketing, one of the easiest things to do is to join other groups. Joining groups also gives you the opportunity to build relationships with other lawyers that can lead to referrals and collaboration on cases.
If you prefer to be the leader, you can always start your own LinkedIn group. Being the leader of your own LinkedIn group can increase your online visibility and give you the benefit of building quality business relationships that are mutually beneficial.
- Leverage the Power of Social Media: LinkedIn has truly become a popular social media platform as it allows you to post and share content with your followers and network. All it takes is a few minutes a week to set up content and share with your network. If you don’t have time or the interest to do this yourself, there are many firms that can handle your social media presence for you. In order to stand out in a crowded and competitive legal space, you must take action to gain an online presence and position yourself as the expert in your legal niche.
Take a moment to update your LinkedIn profile and maximize your online presence using these five simple tips. Dimple Dang