A whopping 12.8 million consumer bankruptcy protections were filed between 2005 and 2017. Bankruptcy attorneys play a central role in these filings.
As the owner of a bankruptcy law practice, you want your firm to attract as many clients as possible. However, this is not often the case, since there are thousands of bankruptcy practices around the country.
So, what can you do to make your practice stand out from the pack and get more business?
Continue reading for a couple of expert tips on how to improve your bankruptcy law practice.
1. Invest in Your Professional Reputation and Competence
A law practice isn’t defined by its offices or website. It’s defined by the lawyers behind it. In this case, your law practice is defined by you.
If you have a poor reputation as a lawyer, not many people will want to seek legal services from your firm, no matter how many times you rebrand it. As long as you’re associated with it in any way, potential clients will stay away.
This is why investing in your professional reputation and competence is one of the best ways to improve your practice.
Start by enhancing your academic standing. If you currently hold a bachelor’s degree in law with a concentration in bankruptcy law, go to graduate school and pursue a Master of Laws in this field. When consumers are looking for a bankruptcy attorney, they consider, among other factors, level of qualifications.
As a lawyer, it’s easy to stain your professional reputation. If you don’t meet a client’s expectation, for example, they can go online and leave negative reviews.
Left unmanaged, negative reviews can pile up and harm you and your firm’s reputation. To prevent this from happening, invest in reputation management services. This way, you’ll rest assured that your professional reputation remains intact.
2. Build a Solid Online Presence for Your Firm
The internet has revolutionized how we do many things, including how we find legal service providers. Today, most people looking for a lawyer begin their search on the internet.
Does your bankruptcy law practice have a strong online presence?
If you’re thinking all you need to have an online presence is a website, you’re leaving money on the table. Your firm’s website must be professionally-built and deliver the best user experience. If it takes several seconds to load, users won’t hang around.
Need some inspiration? Have a peek at the website of this law firm.
Besides having a website, you need a legal blog. This is where you educate consumers on the nature of your legal services and offer insights on bankruptcy law. Running an active blog is also an ideal way to establish yourself as a subject authority and boost your professional reputation.
You’re probably active on Twitter, Facebook, and/or other social media platforms. What about your law firm?
If it doesn’t have a strong presence on social media, it’s time to get active. Consider hiring a social media manager to oversee the creation and management of your firm’s social content.
3. Invest in Professional Marketing Services
If you already have a strong online presence because of organic (free) marketing techniques, thumbs up! However, that’s not enough.
Your competitors are certainly investing in professional digital marketing services, and so should your firm. On your own, there’s only so much you can do to market your bankruptcy law practice. After all, you’re a lawyer, not a professional marketer.
A professional legal marketer will design and implement a marketing strategy for your firm. This might include running pay per click ads targeting top keywords in your industry. You’ll see a clear increase in the number of client inquiries.
What’s more, you don’t have to hire an in-house legal marketer. You just need to outsource the task to an experienced legal marketing agency. Outsourcing is cheaper.
4. Offer the Best One on One Client Experience
Client experience begins long before a client comes to your office. The moment a potential client lands on your firm’s website or social media pages, they start getting a feel of your firm.
While it’s important to ensure potential clients get the best experience right from the start, be sure to surpass their expectations when they come in for a face to face consultation.
Keep waiting times short, listen to their issues carefully, and offer as much help as possible.
When you go out of your way to offer the best possible experience, clients will not just leave positive reviews on the web. They’ll also recommend your services to their friends and relatives needing bankruptcy protection services. Word-of-mouth marketing is a powerful way to increase your client base.
5. Leverage the Power of Two
When you’re starting a law practice, you can do so on your own. A solo practice gives you complete control over everything.
However, sometimes running a solo practice can be limiting. For instance, you might not be able to handle several clients at once.
If you’re in this situation, perhaps you should consider joining hands with another bankruptcy lawyer. You’ll become managing partners and together you’ll have a greater ability to take on more cases. Your firm will grow a lot quicker.
Grow Your Bankruptcy Law Practice
Starting your own bankruptcy law practice is a smart move. But as you might have realized, running it isn’t a walk in the park. But with these tips, you now know some of the steps you can take to grow your practice and make it profitable.
All the best and keep reading our online law magazine for more tips and insights.