Nearly 35% of small business owners believe that their business is too small to warrant the need for a website, but this couldn’t be more false, especially for new law firms that want to establish themselves as a trusted, reputable brand. Not only does having a good website help to get your name out there and promote your firm, but social media can be an invaluable tool for boosting your online presence.
Roll out a professionally built website
When it comes to your website you should enlist a web designer’s help to create a professional website that includes all the essentials for success. They can help with search engine optimization (SEO), design, functionality, and accessibility across different platforms, which is becoming even more critical. This is important as you want your online presence to reflect your business, so a website with broken links or a poor layout will negatively influence potential clients viewing it and can lead to less work, and vice versa. Hiring a web designer helps to take the stress out of building your website too but you can still have control and influence over it. Following a web design guide for lawyers will help you to understand the whole process involved with building a website so you know what to expect and what sort of timeframe you’re working with.
Stand out on social media
As a law firm, using social media should be done with caution as you need to maintain a professional and high standard for your business, which can easily slip in the world of Facebook, Twitter, and Instagram. Use social media to get your contact information out there and make it easier for you to be found online by a versatile audience. You can also use it to respond to potential client’s questions and feedback, but keep it professional. The last thing your law firm needs is online disputes that are public for anyone to see. When dealing with these types of situations on social media the best way to respond is by direct message or asking clients to email to keep things private and professional.
Offer free, quality content
Once you’ve got your website and social media set up and running, think about the content you’re going to offer. Free content will draw in people who will be more likely to come back and pay for services when they need it. Content like guides and white papers on the legal procedures involved in starting a business, the benefits of having a lawyer on retainer, and white paper discussing recent legal issues help to keep your firm relevant and strengthens your online presence. One way to offer this content is by making it downloadable in exchange for the person’s email address which can be used for sending out newsletters and keeping people up-to-date, helping them to remember that you’re there if they need you.
An online presence can make or break your law firm, which is why it’s so important to use it well and keep it professional. Enlisting a web designers help is the best place to get you started so that everything is done to a high standard and all you need to do is maintain it.
