When it comes to promoting and advertising your business, taking the time to set goals is important. Indeed, no matter what sector you may work in or what your business entails, spending time and/or money on marketing and advertising is one of the best ways to attract new customers and ensure the longevity of your company. For instance, although it may seem like the legal field is one whose services sell themselves, that is not always the case. Luckily, there are plenty of cost-effective marketing methods that can help law firms to make their companies more visible and attract a wide variety of new clients. SEO marketing is an amazing method for companies in the legal field who want to expand their brands and boost business. With that in mind, the following is an overview of how to set the top 3 goals for SEO for your law firm.
The benefits of using SEO for your law firm
Before we discuss how to set your top 3 goals for your law firm SEO, let’s take a look at the benefits of using SEO for your law firm.
- Generate results: One of the top benefits of using SEO for your law firm is that it is an excellent method of generation results. This is because approximately 96% of people who are seeking legal advice turn to Google, which means a massive amount of people who are seeking legal advice may be redirected to your web page for more information.
- Eager customers: Additionally, experts also assert that those who turn to the internet for legal advice are seeking to take action immediately. In fact, approximately 74% of consumers visit law firm websites with the intention to take immediate action.
- Cost-effective: Lastly, SEO is one of the most cost-effective methods of advertising and promoting your law firm. While there are plenty of other options, when done right, SEO marketing provides you with an optimal return for a very minimal investment.
How to set your top 3 goals for your law firm SEO
Now that we know more about the benefits of using SEO marketing for your law firm, here is a list of steps to help you set your top goals:
- Start by focusing on your company goals: One of the top things you need to do to create SEO goals for your law firm is to focus on what your goals are for your business overall. For instance, you may want to start by realistically stating what your goals are for the next quarter. From there, you will want to consider how you believe SEO marketing will help you achieve your goals. This can include things such as finding out what types of keywords to use and what types of content you should be creating to boost your search engine ranking.
- Focus on measurable goal metrics: Another thing you can do to set your top goals is to focus on measurable goal metrics. This is one of the best ways to determine exactly how you can execute your plan to ensure you achieve your intended results. For instance, things such as what you want your new ranking to be, how many organic visitors you want to have, how much referral traffic you are getting/ want to get in the near future, etc. are all measurable metrics that can help you create more actionable SEO goals.
- Assess and improve your web site: Lastly, you will need to assess and improve your website as necessary. This is because the whole premise of SEO means that you are updating your website to include certain types of keywords and information that will help your company rank more highly in the search engine. Therefore, you may want to take the time to assess how user-friendly your site is, the types of content you already have on it, and decide how you want to upgrade it for the better.
Need help with law firm SEO?
If you have a law firm that needs help setting SEO goals, the experts at Gladiator Law Marketing are always here to help. Providing premium-quality marketing solutions to law firms of all niches and sizes, Gladiator Law Marketing is a top go-to for those who are struggling to find the best marketing methods to promote their law firms. Rather than setting your SEO marketing goals on your own, you can work side by side with a team of seasoned professionals who will go above and beyond to ensure you have the marketing solutions you crave. There is no need to settle for less than you deserve. Using SEO marketing with the help of Gladiator Law Marketing will set your business on the right track.