How are you and your law firm coming across to your customers? Do potential clients see your firm as reputable and trustworthy?
If you want your legal business to be a success, then you need to exemplify the qualities of a good lawyer. But, what exactly are these elusive qualities you’ll want to imitate? Read on to find out.
Building Your Credibility
The perception of lawyers is that they’re skilled experts in their field. No one wants to hire a lawyer that has never been in the courtroom.
To gain this reputation, you have to start by building your credibility. Highlight your education and experience to establish credibility with clients. Here are a few tips on how to do that:
- Create an “about me” section on your website
- State where you went to school and when you passed the bar
- List out your achievements or awards
- Advertise big settlements or notable cases you’ve won
Establishing credibility ensures that customers see your business as legitimate.
Are you looking for an example of how to pull this off the right way? Fernald Law Group has a “Proven Results” section on their website that shows exactly how it’s done.
Personable and Trustworthy
Once you’ve proven your legitimacy and credibility, you should start getting clients. At this point, you need to start showing your client that you’re trustworthy.
Remain personable. Show your clients that your interest in helping them is genuine. Showing that you care will set you apart from your competitors.
Another trait you need to highlight is your dedication to your craft. Legal work is challenging, and customers expect you to be a hard-worker.
The Bureau of Labor Statistics notes that most lawyers work more than 40 hours a week. Are you one of them? Here are a few ways to sell your dedication to potential customers:
- Create a blog with free resources for clients
- Teach a legal-related course
- Be a guest speaker at legal-related events
- Attend community fundraisers or events
- Create helpful videos or podcasts for internet users
These actions all show your dedication to the law and legal topics. Not only will you show your dedication, but you’ll also start generating new leads in the process.
Proving You Have the Qualities of a Good Lawyer
Credibility, trustworthiness, and dedication are all traits of a good lawyer. You need to do more than exemplify them; you need to prove them to your clients.
Use your website, in-person events, and every resource available to establish yourself. Once you do, your legal business will be in a much better position.
Represent Your Legal Business the Right Way
As a member of the legal community, it’s important to represent these qualities of a good lawyer. If you’re not, then you’re likely losing potential clients.
Did you find the information in this article helpful? Are you looking for more tips and tricks to help make your legal business a success? Head on over to our legal marketing section for our latest content.