As an attorney, you may have spent all your time in law school learning constitutions and limitations but not social media or Instagram. Nobody ever goes to school hoping to learn just Instagram, but today, over 1 billion people are signed up to the platform. That’s 1/7 of the world’s population, and as an attorney, your services are required by an even larger population all over the globe.
Now, opening an Instagram account is the easiest part of running the account. Getting engagements in the form of likes, comments, saves, and shares is where the bulk of the work comes in, and juggling between the court and an aesthetic Instagram feed may not be easy. Effective platforms have been created to help handle this, and you can find more on InstaGrowing. Here are five important reasons to invest in a boosted Instagram account.
Why You Should Invest in an Instagram Account for Your Law Firm
No. 1: Quickly Reach Your Target Audience: Every business owner, including a law firm, has a specific target audience. For you, it may be small business owners or real estate agents, and as a result, your content would tend more to this group of people than just any random person. However, you would need to position yourself on your targets’ screens, and get a boosted account is one way to do so. According to a study by Attorney at Work, over 25% of law firms/attorneys actively used Instagram in 2019. With a higher engagement rate, the Instagram algorithm would recognize your account as valuable and conversely recommend your page to your target audience with no hassle.
No. 2: Establish Trust In Your Brand: Have you ever seen a corporate account and just automatically want to patronize it? That’s trust, for real. When people see an account with zero engagement, they scroll past it most of the time because it gives off a negative vibe. On the other hand, if a brand has a high engagement rate, it would automatically attract a new audience because of the “trust” factor. If one person can trust your brand, ten other people would. So imagine what happens when a hundred people trust your brand. There’s no limit to what you can do.
No. 3: High Returns On Investment: One thing every successful Instagram account owner invests in their account is time. Some others invest the money as well, but no Instagram account can meet its goals without investing quality time. If your account only grows by 2% every month after investing so much time, you would get frustrated easily. This is another reason why getting a boosted account would save you time and bring you more money than you spend. Say you invest $2 into growing your account, you could potentially attract ten new clients who would pay you more than just $2. That’s multiple returns.
No. 4: Save Time And Other Valuable Resources: Any law firm that chooses to boost its Instagram account has automatically signed up to save the time spent in chasing followers. An average Instagram user spends over 2 hours implementing various tricks to bring in new followers and likes, but you could do that with the click of a button. In turn, this would give you more time to focus on other things that matter, like your law firm.
No. 5: Establish Your Firm As A Go-To Option In Your Field: Knowing that only about 25% of law firms use Instagram for promotion and awareness, you could leverage this platform to place your work in front of a larger audience. By the year 2030, this number is sure to go up, and taking advantage of it now would put you several steps ahead of your competition.
How to Create a Boosted Instagram Business Account
- Create an Instagram account.
- Switch from personal account in the settings to business account.
- Build an Instagram booster plan of your choice.
Now you see that promoting your law firm on social media is easier than you thought it was and even more valuable than many traditional means of advertisement. Another added advantage is that Instagram reads user activities just like Google, and with a boosted account, users who need legal help would randomly find your content without having to search specifically for your firm. The importance of social media marketing for your brand cannot be overemphasized.
