Lawyer Marketing Expert Shares Top Marketing Strategies for 2017

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Content Marketing

Content marketing is here to stay and is highly rewarded by Google when done correctly. Having an effective content marketing strategy requires developing a blogging strategy that is focused on achieving your business goals. For example, if your goal is to get more divorce mediation cases for your law firm, build your strategy around writing blogs that discuss topics related to divorce mediation. Topics such as developing an effective parenting plan, divorce settlement agreement as well as topics that relate to the most frequently asked questions by your clients. Compile a list of most frequently asked questions and use that to develop several different blog post topics.

It is highly likely that a potential client will search online to get answers to their questions. By creating content that answers their questions, your blog posts will rank on page one of Google and it will also increase your credibility.

Mobile Marketing

Mobile usage will continue to rise in 2017, and there are a couple of steps you can take to maximize your exposure. First and foremost, make sure that your website is mobile responsive. A mobile responsive website is designed to conform down to the appropriate size and dimensions to look good on any device, whether someone is viewing your website on an iPad, iPhone6, iPhone7 or Android phone. To test if your website is mobile friendly, you can either view your website on mobile devices and if the text looks really small or the images are cut off, then that is a sign that your website is not mobile responsive. The other way to test this is simply go to Google and search for “Google mobile responsive test” or directly go to the website URL: Another important factor to look into is to make sure that your marketing campaigns are set up to show up on mobile devices and that the landing pages are also set up to be mobile responsive.

Video Marketing

According to the State Bar of California, there are currently 188,072 active attorneys in California. So how do you stand out in a highly competitive space- The answer is video. Video comes with huge advantages, which includes the ability to build trust and instantly connect with your audience. It allows you to stand out from your competition and relate to clients on a more personal level. Your videos can also be shared on social networks such as LinkedIn, Twitter, Facebook, and YouTube, drawing traffic back to your website. You don’t even have to be in the video if you don’t want to. There are many different types of video that can engage and captivate your audience such as explainer videos, animated videos, whiteboard videos and cinemograph videos. I do highly recommend, however, that you are in your videos.


You may have not tried livestreaming yet, however, you may have seen it on your Facebook feed if you happen to have a personal or business Facebook page. There are many excuses you could make to avoid going live on camera and sharing your expertise with your ideal clients, however, the reality is that it is a lot simpler than you may realize. Some excuses may include: I don’t have the time, I don’t feel comfortable on camera, I don’t know what topic to talk about, etc. Let’s break it down for you as it may allow you to be more open-minded.

What should I talk about on my livestream- You can talk about a professional talk or presentation that you may be giving and invite people to attend. You can answer some of the most frequently asked questions you get from clients. You can share industry knowledge or new laws and legislation that may impact the public.

How long should my livestream be- Your livestream can be anywhere from one to five minutes long. If you have five minutes once a week, then start livestreaming once a week and then you can do it more frequently if time permits.

What technology can I use to do a livestream with a guest or an interview format- Currently Be Live.TV offers the ability to livestream with guests and also put a lower third on the video.

What types of lawyer marketing strategies do you plan on implementing for 2017- When is the last time you reviewed your marketing plan for your law firm- It is a good idea to review your marketing strategy every year and ensure that you are one step ahead of your competition. If you continue to do the same thing for 10 years, you can only expect the same results. Keep what’s working and replace what isn’t. Dimple Dang

Davis Miles Referral
Larry Wright Advertising

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