Every year in the United States, millions of people sustain various personal injuries. Car accidents, for instance, injure over four million Americans. Other causes of personal injuries include dog bites, malfunctioning products, medical malpractice, and assault and battery.
Most of these injuries are a direct result of another party’s negligence, which means personal injury lawyers are needed to help victims pursue justice.
So, if you just established a personal injury law practice, you have made a sound career and business decision. However, this doesn’t necessarily mean potential clients will come running to your practice.
There are hundreds of other personal injury law firms in the market, creating strong competition for clients. This is why you need to know how to get more clients. In this article, we’re telling you how to do just that.
Work on Your Personal Professional Reputation
When you own a law firm, it’s easy to forget that potential clients are looking for a lawyer, not a law firm. As such, you might prioritize building the firm’s brand at the expense of your personal brand. Any law firm is only as good as the lawyers behind it.
Therefore, an effective way to secure more personal injury clients is to focus on building your professional reputation. The more people know about your competence as a personal injury lawyer, the more clients you’ll score.
How do you improve your professional reputation?
Start by cleaning up your online image. If there are lots of negative comments about you, no one will want you to represent them, especially considering that the vast majority of people now trust online reviews as much as a friend’s word.
You also want to register and maintain an active membership with local and national legal associations. These associations usually have a high standard of professional ethics that their members must adhere to or risk being expelled. When a potential client sees that you’re a member of a certain legal or bar association, they’ll have greater confidence in your professionalism.
Build a Professional Law Firm Website
Creating a website was probably one of the first things you did after setting up your personal injury law practice.
Good move, but how professional is the website? Is your website working for your law firm or it is ruining its reputation?
A professional law firm website must not only be user-friendly but also optimized for search engines. This means it must have a responsive design, load in three seconds or less, and have accurate titles and descriptions for each page.
A properly optimized website will make it easier for your law firm to rank on search engines. The higher the rank, the more traffic it will get.
Now, a common mistake law firm owners make is building their websites on their own. Sure, there are DIY tutorials that will help you put together a business website, but when it comes to building something professional and stand-out, you have to hire an experienced developer or designer. They know what it takes to build a site that will put your law firm on the map.
Check out Emrpilaw.com for some inspiration on how a law firm website should look.
Blog Your Way to the Top
In addition to a website, you also need a blog.
Think of a blog as a journal, but one that’s online and accessible to everyone. With a blog, you can share legal tips and insights, as well as news and updates about your law firm with your target audience.
Besides educating your audience, blogging regularly is an ideal way to build your authoritativeness as a personal injury lawyer. Potential clients want to hire an authoritative lawyer; someone who comes off as well-educated and knows their stuff.
What’s more, blogging is good for your firm’s search engine optimization efforts.
Network, Network, Network
You have probably heard of this age-old career advice.
Are your networking efforts bringing more clients to your firm? If not, it’s high time you revamped your networking strategy.
If you have been attending just about any legal event in your state and beyond, start focusing on events for personal injury lawyers. The attendance will be low, but you’ll make more meaningful connections.
While networking, don’t forget to remind your friends and relatives that you’re a personal injury lawyer. People routinely ask for product/service recommendations from people in their social circles, so you want your family and friends to send some potential clients your way.
Personal injury lawyers typically specialize in specific fields of personal injury law.
For instance, you could be a dog bite lawyer, a medical malpractice lawyer, or an auto accident lawyer. It’s uncommon to find a personal injury lawyer who is both, say a car accident lawyer and dog bite lawyer at the same time.
One thing with specializing is it narrows down your potential client base. If you’re a dog bite lawyer, for example, your target market only comprises victims of dog bites.
When you’re running a personal injury law practice, you need to find ways to expand your target market; otherwise, clients will be hard to come by. This is why it’s important to partner up.
As a dog bite lawyer, partnering up with an auto accident lawyer and a work injury lawyer, for example, significantly improves your target market. As a law firm with multiple personal injury practices, you’ll have a greater shot at pulling in more clients.
Get More Clients to Your Personal Injury Law Practice
Starting a law firm is one thing. Making it successful is quite another. The number of clients you attract makes all the difference.
Of course, these aren’t the only ways to get more clients to your personal injury law practice, but they are some of the most effective. Be sure to invest in search engine and social ads as well.
All the best and keep reading our blog for more law firm tips and insights.