At first, Lovell says he had doubts about taking it on.
“It was such a big case and involved over 20 defendants in five countries, which included law firms, financial institutions, real estate developers, sales companies and media corporations,” he says. “At the time I had a smaller practice.”
Colleagues cautioned, “You can’t take this case; it will bankrupt you. How are you going to do this?”
“I was at a turning point in my practice,” says Lovell. “I asked myself, ‘Do I take the safe cases, or do I make a move here and do something important on a much larger scale?’”
The clients were primarily located in Northern California with others scattered around the United States and Canada. Every three or four months he would travel north to share status and strategy with the group at large for five or six hours at a time.
“After every meeting they would stand up and clap, and at least one person would come up to me with tears in their eyes thanking me for helping,” he says. “It was very emotional and just motivated me to fight for them even more.”
The case lasted years, but Lovell secured millions in recovery, and with its success changed Lovell’s mindset. “After this, there was no case too big or too important that I couldn’t take on.”
In addition, it also evoked his disdain for bullies, which existed since he was a kid.
“Growing up, I’ve just never liked bullies, and always felt empathy for the weaker or disadvantaged,” he says. “One of the reasons I do this type of work is because there are brazen and arrogant people and companies out there who don’t care if they hurt others and think they can hide behind big law firms.”
Lovell says he gets a lot of referrals from other attorneys after they’ve exhausted the routes of demand letters and settlement attempts in cases against the big networks and studios and realize they have to go to litigation.
“Some attorneys, after being unable to settle a case pre-litigation, are reticent about filing suit and taking on a Netflix, Lionsgate, Google or some other huge media/tech company,” he says. “They’ll refer them to me because these are the cases I like.
“People ask me, ‘Why are you taking a case against a big company like Lionsgate or Google?’” he says. “And my response is the only reason I’m doing it is because it’s against Lionsgate or Google. The bigger the bully the better.”
Again, Lovell harkens back to his martial-arts training. “I’ve got one life to live,” he says. “I can either live it in the corner and play it safe, or I can jump in the middle of the ring, go for it and take on the big cases and big challenges that require me to be tough.
“I may take a beating and even get knocked down,” he adds. “But no matter what, I’m getting up and staying in the fight.”