Even as the United States begins to reopen after widespread shut downs due to the COVID-19 pandemic, there is still a lot of uncertainty for businesses of all types, including law firms. Now, more than ever, it is important to have a high-quality website that showcases your strengths and separates you from the competition.
Here is some information you should know about attracting attention to your website during the pandemic.
Needs for security
For law firms, the website should be more than just a means of showcasing your experience and reputation. It must also provide your audience with a feeling of calmness and security. Anyone who is going to work with you will want to know that you have their wellness in mind and that you are taking the appropriate steps to keep them safe during an ongoing pandemic
Increased internet activity
Overall web traffic has seen a huge surge thanks to a combination of more Americans working from home and out-of-work Americans spending their idle time online. This means there are a lot more eyeballs on the internet for you to attract. If you are going to edge out the competition, you must have a website with a high-quality design and strong content.
If you cannot capture your audience’s attention, they will take their business elsewhere. They have the entire internet at their disposal, and even with more time to browse, they’re not going to waste their time scrolling through a website that is poorly designed, dysfunctional or simply uninteresting.
Increased social media usage
The increase in web traffic has also led to people spending much more time on social media platforms like Facebook, Twitter and Instagram. Social media represents a great opportunity to bring in targets to your website. However, those targets will only come if the content you present to them is in line with their interests and needs, and if it seems to be of high quality.
You’ll find greater success in creating social media engagement (and interest in your brand) if the blogs, webinars, videos and other content you share from your website to your social media followers is of a high quality.
More business is being conducted online
Online business has been booming in recent years, but now many more law firms will be shifting their operations to be able to conduct business online simply out of necessity due to the pandemic. This means there is going to be much more competition in digital spaces for clients than there may have been in the past.
Without a high-quality, professional website, it will be difficult to stay ahead of this increased level of competition, even with the greater number of potential clients spending more time online than they typically would.
To learn more about the steps you can take to improve your online presence and set your firm up for long-term digital marketing success in the wake of COVID-19, contact me.