Why a Client Team Program is the Key to Cross-Selling and How to Make It Happen
Clients are demanding focused collaborations within an efficient structure. Client teams, as a form of account management, provide this framework....
Brenda Pontiff is the managing principal of Partner Track Academy where she offers consulting services to law firms wishing to adopt Big Four accounting firm business development methods. She is a former account executive for two of the Big Four and has held several sales leadership roles in both law and accounting firms. Brenda often speaks at conferences and retreats regarding client care, associate development, and change-management.
Clients are demanding focused collaborations within an efficient structure. Client teams, as a form of account management, provide this framework....
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