Calculating the Value of Influencer Marketing and Impact of Infringement
Influencer marketing has gained in popularity as YouTube stars and Instagram models have given rise to a new type of...
Brian Buss and Doug Bania are the principal of Nevium Intellectual Property Consultants. Nevium specializes in intellectual property valuations and expert witness damages testimony. They provide the IP community with a visionary approach to calculating and communicating the financial impact of trademarks, copyrights, patents, brands and intangible assets. For IP litigators, Nevium provides expert damages testimony that combines our knowledge of Internet and social media analytic tools with accepted methodologies and concise narratives. For C-level Executives and In-House Counsel, Nevium provide IP valuation and portfolio strategies with a focus on connecting IP to financial performance and using IP to increase profits.
Influencer marketing has gained in popularity as YouTube stars and Instagram models have given rise to a new type of...
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