iLawyer Marketing has been an integral player in the legal marketing industry for nearly two decades – dominating search engines, creating award-winning websites, and delivering impressive paid advertising campaigns.

The team continues to bring tremendous value to their law firm clients, staying current with industry changes and dominating in competitive markets nationwide. It is the highest-rated SEO firm in the legal industry (based on Google’s ranking data).

One of the best aspects of its system for law firm clients is the lack of long-term contracts. With over a 90% retention rate, iLawyer Marketing retains clients because it delivers results and value, not because clients are locked into multi-year contracts.

The team at iLawyer Marketing shares a passion for driving results. Every aspect of their service (including the content writing) is done in-house, so they can ensure the entire process is executed perfectly.

They don’t guarantee results, but their commitment to doing everything possible to make your marketing work for you is the reason many clients have stayed on.

Mike Perez is the founder and CEO of iLawyer Marketing. With over 20 years of experience in legal marketing and more than 40,000 hours spent optimizing campaigns, Perez is widely regarded as a seasoned expert in SEO, PPC, and law firm website strategy. He launched iLawyer Marketing around 2006 after holding senior roles at companies like FindLaw and Accudigital.

Under Perez’s leadership, iLawyer Marketing has grown into a trusted partner for hundreds of law firms across various practice areas, including personal injury, family law, employment law, and estate planning. What sets his agency apart is its laser focus on legal marketing, data-driven strategy, and commitment to long-term client success.

One of Perez’s standout contributions is the creation of ARC Power Rankings, a proprietary tool that tracks Google rankings for over 100,000 law firm websites.This software gives attorneys a transparent view of their SEO performance in real time, something few other agencies can offer.

Known for cultivating long-term relationships with both clients and employees, Perez has built iLawyer Marketing into a highly respected, eight-figure agency through reputation, referrals and results. His hands-on expertise and innovation continue to shape how law firms compete and win online.

Outside of work, Perez enjoys spending quality time with his wife and kids.

Why choose iLawyer Marketing?

iLawyer Marketing has over 20 years of proven experience helping law firms grow through SEO, PPC and high-converting website design. We focus exclusively on the legal industry and tailor each strategy to attract better cases, not just more leads. Our commitment to transparency, performance and long-term success makes us a trusted partner for firms across the country.

What makes iLawyer Marketing different?

We don’t take a one-size-fits-all approach. Our team builds custom strategies backed by real-time data, including insights from our proprietary ARC Power Rankings software. We also offer market exclusivity to our clients, so you never compete with another firm we serve. With iLawyer, you get a focused, specialized team that knows how to win in competitive legal markets.

What services does iLawyer Marketing provide?

Our core services include SEO, PPC (Google Ads), law firm website design and development, content marketing, and conversion optimization. We also provide video production, branding, and local service ads (LSAs). Everything we offer is tailored specifically for law firms.

Do you provide a free consultation for a prospective client?

Yes, we offer free consultations to law firms. We’ll take the time to understand your goals, challenges, and local market before recommending a custom strategy.

Do you provide a free or paid website audit as a starting point?

Yes, we provide a free market analysis using our proprietary ARC software.

Is your agency solely focused on law firms?

Yes. iLawyer Marketing works exclusively with law firms. This niche focus allows us to deliver highly targeted, effective strategies that are specific to the unique challenges and goals of legal professionals.

Do you provide your services to all practice areas of the law?

Absolutely. We work with firms across all areas of law, including personal injury, family law, criminal defense, estate planning, employment law, immigration, and more. Our strategies are customized based on your practice and market.

Do you provide exclusivity to your clients?

iLawyer Marketing offers semi-exclusivity, meaning we limit the number of law firms we work with in the same geographic area and practice area. Typically, no more than a few firms from the same market are accepted to reduce direct competition and ensure focused attention on each client’s growth.

When do you expect results to start for the law firms you take on as clients?

Results depend on the services and competitiveness of your market. For SEO, firms may start seeing measurable improvement within 3 to 6 months. PPC campaigns can begin generating leads almost immediately after launch. We always set realistic expectations and track performance closely.