Accel Marketing Solutions is a superior legal marketing company offering a high-quality service at an affordable price for small to mid-sized law firms across the United States. With a 93% client retention rate, Accel’s long-term partnerships speak to the real value it delivers. Starting with their stunning website design capabilities and mixing with their advanced web development and marketing minds, the team delivers true end-to-end support that law firms value. Accel consistently stays ahead of industry trends, with clients appearing in Google’s AI Overview in early 2025, long before many competitors had even adapted to the shift.

Just as important is the firm’s hands-on customer service. Clients work directly with the Accel team, not a call center or account middleman, and appreciate the accessibility, responsiveness, and often same-day turnaround. With their 5-star reputation and satisfied attorney advocates, the team brings immense value to their law firm clients.

Elliot Stern has been a leader in legal marketing for over two decades. Having worked with attorneys for the majority of his career, he came to realize that not all companies devote the time and effort needed to make their clients successful. Mr. Stern founded Accel Marketing Solutions with a mission to put in the hard work needed for each and every client to thrive. Mr. Stern has conducted numerous seminars on attorney marketing across the country. He has consulted with thousands of attorneys over the last 20+ years and is proud to lead the company he founded, Accel Marketing Solutions, Inc.

Why choose your agency?

Accel Marketing Solutions is built on the bedrock of providing clients what so many others promise–a team of designers, web developers, content creators, and SEO specialists dedicated to helping each client get more clients from their marketing program. When you sign on with Accel Marketing Solutions, you will forge a relationship that lasts a lifetime.

Members of Accel’s leadership team are not only dedicated; they are accessible. When you have questions, we have answers. When you have a request, we are here to help. When you call our office, you get a human right away. We make your marketing program personal.

What makes your agency different?

• Accel Marketing Solutions is exclusive to legal marketing
• Accel Marketing Solutions provides impactful, successful SEO strategies that work
• Accel Marketing Solutions creates custom designs and never uses templates for their website builds
• Accel Marketing Solutions keeps up with the latest changes to Google’s algorithm & website performance metrics
• Accel Marketing provides exceptional customer-focused service
• Accel Marketing Solutions creates custom educational content through a team of experienced legal writers

What services does your agency provide?

• Custom Websites: Accel builds fully custom law firm websites designed for speed, usability, and conversion. Each site is structured to support SEO, clear and easy client navigation, and strong calls to action. 
• Custom Designs: Every website design is created specifically for the firm, with no templates or recycled layouts. Our designs are built to reflect the firm’s brand, practice focus, and values. 
• Onsite and Offsite SEO: Onsite SEO focuses on site structure, content optimization, internal linking, and technical performance. Offsite SEO, on the other hand, supports authority and visibility through citation management, link building, and legal-appropriate outreach.
• Optimization for Google’s AI Overviews and Answer Engines: Accel structures content to be clear, accurate, and easy for search engines to interpret. This helps law firms remain visible as search results increasingly rely on AI-generated summaries.
• Custom Educational Content: Educational content is written to answer real questions prospective clients ask when researching legal issues. This supports long-term organic search performance.
• Custom Educational Blogging: Blog content is developed around practice area topics, common client concerns, and search intent, rather than generic keywords. These blogs support topical authority, internal linking, and ongoing content freshness.
• Video Production: Accel produces professional video content that helps law firms explain their services, introduce attorneys, and build credibility.
• Live Chat: Live chat solutions are integrated to capture leads outside normal business hours and assist visitors who prefer not to call immediately. Chat interactions are tracked to support lead attribution and intake follow-up.
• Social Media Marketing: Social media marketing supports brand visibility and content distribution rather than vanity metrics. Accel’s efforts focus on sharing educational content and maintaining a consistent online presence.
• PPC and Local Service Ad Management: Paid advertising campaigns are managed with an emphasis on lead quality, budget control, and accurate tracking.

Do you provide a free consultation for a prospective client?

Yes. Accel Marketing Solutions offers a free initial consultation for all prospective clients. This conversation is designed to understand the firm’s needs, including practice areas, geographic focus, intake process, and growth goals. Accel also discusses current marketing efforts, competitive pressures in the firm’s market, and realistic expectations. 

Do you provide a free or paid website audit as a starting point?

Yes. We provide an initial website and marketing review as part of the evaluation process. This typically includes a high-level assessment of site structure, technical performance, content coverage, local visibility, and conversion pathways.

Is your agency solely focused on law firms?

Yes. Accel Marketing Solutions works exclusively with law firms. Our strategies, content, and processes are built specifically around legal services marketing, including the ethical considerations, competitive areas, and client decision-making patterns unique to the legal industry.

Do you provide your services to all practice areas of the law?

Yes. We work with a wide range of practice areas, including but not limited to personal injury, criminal defense, family law, estate planning, employment law, bankruptcy law, business law, and civil litigation.

Do you provide exclusivity to your clients?

Accel offers a form of limited, market-based exclusivity, often referred to as semi-exclusive representation. This means we take care to avoid direct conflicts by limiting the number of competing firms we represent within the same geographic market and practice area.

Do you outsource SEO or content writing?

No. Accel Marketing Solutions handles SEO strategy, website development, and content creation in-house. Content is written by experienced legal writers who understand how prospective clients search for legal help and how law firm websites should communicate information. Keeping this work in-house allows Accel to maintain consistent quality and accuracy.

Do you use ChatGPT or other LLMs to write your content?

No. While we use LLMs to assist with topic ideation and trend analysis, all of our content is written from scratch, by humans. Google does not reward mass-produced AI-generated content in the way it rewards human-written content, which is why we continue to prioritize human writing.

How do you track lead quality, not just lead volume?

Accel focuses on tracking meaningful engagement rather than surface-level metrics alone. In addition to monitoring traffic and form submissions, we evaluate call activity, intake sources, and patterns in how prospective clients interact with the site. This helps law firms understand whether marketing efforts are generating relevant inquiries rather than inflated lead counts with low conversion value.

How do you ensure legal advertising compliance?

Accel Marketing Solutions understands not only the nuances of law from state to state, but also each state’s differing Attorney Rules of Advertising. Accel Marketing Solutions structures content and marketing campaigns with attention to legal advertising rules and ethical considerations. Education content is written to inform, rather than promise outcomes, and marketing materials are reviewed to avoid misleading language.

When do you expect results to start for the law firms you take on as clients?

This question is one we obviously get a lot, and the answer is similar to how you’d respond when a client asks how long the case will take or how much a case is worth. We pride ourselves on setting honest, straightforward expectations without the fluff. Results depend on many variables, including how competitive the practice area and geography are and where the firm's website is currently ranking. That said, clients can usually begin to see results around the three to six-month mark. Our motto is to under-promise and over-deliver.

How do you communicate progress and results to clients?

Accel provides regular reporting and ongoing communication so law firms understand how their marketing program is performing. Our reports are designed to highlight trends and visibility improvements rather than overwhelming clients with raw data. Clients also have direct access to Accel’s team to discuss strategy, ask questions, and make adjustments.