Custom Legal Marketing brings over two decades of experience working exclusively with law firms, and customizes every solution based on the firm's actual needs, not just what a competitor happens to be doing. Their team builds strategies around real data, using proprietary tools like CLM Sequoia alongside hands-on expertise in SEO, paid media, content, and web design to drive measurable lead generation. They also monitor how law firms appear across AI-powered search platforms, a rapidly growing channel that most agencies have yet to address. Combined with a customer support team with lightning-fast responses and total transparency through real-time reporting, CLM operates as a true strategic partner, not just another vendor.

Jason Bland is the Co-Founder of Custom Legal Marketing. Over the last two decades, he's built CLM into a recognized brand in the legal industry while also developing CLM Sequoia and establishing sister companies including a legal marketing-focused magazine and a press outreach service for lawyers. He's contributed to Forbes, Inc. Magazine, and been quoted in Entrepreneur Magazine, Business Journals, and many other publications. A Florida native, Jason relocated to the San Francisco Bay Area in 2012 to establish Custom Legal Marketing's second office, which is now the company headquarters. When he's not focused on helping law firms get more clients, he's exploring the California coastline on his express cruiser with his rescue mutt named Pickle or backpacking with his partner in the High Sierras.

Why choose your agency?

Law firms choose Custom Legal Marketing because they get more than a marketing agency. They get access to CLM Sequoia, our proprietary law firm marketing platform that was driving new cases from ChatGPT and AI platforms long before the rest of the industry caught on. Our customer support is unmatched, with incredibly fast response time. We have a team of experts who are highly communicative and always willing to hop on a call or video conference to strategize or share progress. CLM has the agility and creativity needed to succeed in the ever-changing digital marketing space.

What makes your agency different?

Most agencies rely entirely on third-party tools. We built our own. CLM Sequoia's AI Monitor tracks law firm visibility across AI-powered search platforms, a channel that's rapidly reshaping how potential clients find attorneys. LinkOps provides competitive backlink intelligence. And our real-time dashboard tracks rankings, calls, leads, and marketing efforts updated daily, giving clients total transparency into how their investment is performing.

What services does your agency provide?

Search Engine Optimization, Answer Engine Optimization, AI Visibility Monitoring and Optimization, Website Design, Law Firm Branding, Pay-Per-Click Management, Email Marketing, Social Media Marketing, Press Relations, Video Production, TV Commercial Production, and TV Ad Placement for Connected TV (i.e., streaming services).

Do you provide a free consultation for a prospective client?

Yes!

Do you provide a free or paid website audit as a starting point?

We conduct a detailed review of the client's existing website and link portfolio. After starting a project, we run CLM Sequoia's ranking report tool to establish baseline positions so clients can measure results as the campaign moves forward.

Is your agency solely focused on law firms?

Custom Legal Marketing exclusively works with law firms and businesses in the legal industry.

Do you provide your services to all practice areas of the law?

Yes.

Do you provide exclusivity to your clients?

Yes. We give our law firms our No Competition® Guarantee.

When do you expect results to start for the law firms you take on as clients?

When developing a comprehensive search engine marketing plan, we can create a strategy to generate leads quickly through hyper-targeted paid campaigns or targeting niche topics to earn fast organic placement for underserved keywords. This allows for immediate lead generation while working on the long-term organic rankings for highly competitive keywords. It's not uncommon for our clients to see leads within 30 days of launching their updated website and starting the campaign.

How do I know what you're doing for my law firm?

Each month, your account manager sends an email outlining the strategy and deliverables for the upcoming month and we insist on routine follow-up meetings where you get access to multiple team members managing every corner of your campaign. There is never a mystery about what Custom Legal Marketing is doing for your law firm. Plus, Sequoia's client dashboard gives you real-time access to your rankings, lead data, and campaign activity any time you want it. 

What is your process for writing content?

Every piece of content we produce runs through a multi-stage optimization system. It starts with research and writing by our team, then moves through CLM Sequoia's Content Auditor, which evaluates each page against ranking factors, keyword targeting, and competitive gaps. From there, content goes through a legal check, running each statement through our law index to ensure accuracy. From there, it moves through Sequoia’s fact-checking and compliance review to flag and change any statement that is not in line with the law or rules of advertising. Each client customizes their own review and approval policies on top of that, so you always have final say. After content is approved, our team handles publishing, on-page optimization, and distribution.