Forward Push Law Firm Marketing brings a true partnership marketing model to solo attorneys and small law firms, providing them the tools and workforce to compete against the larger competitors with seemingly infinite marketing dollars. Applying a full-service approach, they diagnose the firm’s main goals and prepare a synchronized solution across all mediums to deliver cases and improve all other systems. They offer a month-to-month solution after the initial set-up period (90 days) and give total ownership of all assets to their clients. This philosophy offers no promises, they let their implementation and results earn your business.

The agency’s founder Marc Apple, has extensive knowledge in the legal marketing industry, and is the author of “The Legal Marketing Playbook” and “Too Busy To Market - The AI Playbook for Lawyers.” Both books are packed with ideas solos and small law firm owners could implement immediately. They are a must read.

Pioneering Forward Push Law Firm Marketing’s signature Law Firm Grown Program, Marc and his team take a true omnipresence approach focusing on integrating the newest technology to futureproof your law firm. Offering packages starting at $1500/month with options for exclusivity, Forward Push does not guarantee you a spot in their program, but if it is available you get their full attention! Discover what it is like to truly be with a legal marketing partner that has your best intentions in mind, not profit margins for their investors wallets.

Marc Apple founded Forward Push Law Firm Marketing over 15 years ago with a mission to solve the "invisible excellence" problem plaguing skilled attorneys nationwide.

As a #1 Amazon bestselling author of two legal marketing books and frequent speaker at state bar conferences, Marc brings unmatched credibility to the legal marketing industry. His published works serve as the industry standard for strategy, while his speaking engagements establish Forward Push as the recognized thought leader.

Marc's expertise spans the complete evolution of legal marketing – from traditional advertising through the digital transformation to the current AI revolution. This comprehensive experience allows him to help law firms navigate not just today's marketing landscape, but prepare for tomorrow's opportunities.

Under Marc's leadership, Forward Push has developed proprietary technologies including Counsel Twin AI for video production and advanced AEO (Answer Engine Optimization) strategies that ensure law firms appear across all platforms – from Google search to ChatGPT recommendations. This innovation positions Forward Push at the forefront of legal marketing technology.

Marc's approach combines deep industry knowledge with genuine understanding of what drives attorneys: the desire to help people in crisis. "Attorneys got into the profession to be there when people are in pain and chaos," Marc explains. "Our job is to make sure they're seen at that crucial moment."

This client-first philosophy, combined with cutting-edge marketing expertise, has made Forward Push the premier choice for solo and small law firms seeking to dominate their local markets.

Why choose Forward Push Law Firm Marketing?

Forward Push Law Firm Marketing operates on three core differentiators: Future-Ready Expertise, Complete Omnipresence and True Partnership.

Future-Ready Expertise: We understand not just traditional SEO and Google rankings, but the emerging world of AI-powered search. Our 100% legal focus means we optimize for both current platforms and future search behavior, ensuring your firm appears whether prospects search Google or ask ChatGPT for legal recommendations.

Complete Omnipresence: The Growth Program orchestrates website, content, social media, video, digital ads, and traditional advertising to create visibility across ALL platforms; search engines, social media, AI systems, radio, and TV. Unlike agencies focused on single channels, we ensure prospects encounter your firm everywhere they look for legal help.

Partnership Approach: Month-to-month contracts after 90 days, you own all marketing assets we create (website, content, videos, creative), and we provide transparent reporting across all channels. We earn your business daily rather than trapping you in long-term agreements.

What makes Forward Push Law Firm Marketing different?

Three key factors distinguish Forward Push Law Firm Marketing: AI-Forward Innovation, True Integration and Future-Proof Results.

AI-Forward Innovation: While other agencies chase yesterday's tactics, we optimize for tomorrow's search behavior. Marc Apple's published expertise and speaking platform establish us as the authority on both current marketing and emerging AI platforms where prospects increasingly seek legal recommendations.

True Integration: Our Law Firm Growth Program isn't just multiple services under one roof, it's a synchronized system optimized for all platforms. Your content works for Google SEO, social media engagement, traditional advertising impact, AND AI platform recommendations. This integration delivers comprehensive market presence others cannot match.

Future-Proof Results: Our clients dominate not just current search but emerging platforms. Law firms achieve top Google rankings, comprehensive social presence, traditional advertising impact, AND become the recommended choice when prospects ask AI platforms for legal assistance.

What services does your agency provide?

The Law Firm Growth Program includes:

• Website Design & Development (optimized for all platforms)
• Content Creation for SEO & AEO (Answer Engine Optimization for AI platforms)
• Social Media Management & Content
• Video Production (Counsel Twin AI)
• Paid Digital Advertising (Google Ads, Facebook, Instagram, LinkedIn, LSA)
• Traditional Paid Advertising (Radio, TV, Billboards, Print)

This integrated approach ensures comprehensive visibility across search engines, social media, AI platforms, and traditional media, true omnipresence for the modern legal market.

Do you provide a free consultation for a prospective client?

Yes, but this isn't your typical agency sales call. Our complimentary strategy consultation includes a live competitor analysis showing exactly who's dominating your market, where you currently rank on both Google and AI platforms like ChatGPT, and a realistic assessment of what it would take to capture significant market share in your specific geography and practice area. 

The reality: Most "free consultations" are thinly veiled sales pitches. 

Our approach: We'll show you the actual competitive landscape, identify the biggest opportunities, and give you an honest evaluation of whether we're the right fit - even if that means recommending you handle certain things in-house or work with a different type of provider. 

The value: You'll walk away with a clear understanding of your market position and actionable insights, whether you hire us or not.

Do you provide a free or paid website audit as a starting point?

We provide a comprehensive website and digital presence audit at no charge, but only after we understand who you are, your goals, and whether we're potentially a good fit. Why not immediately? Generic website audits are mostly marketing gimmicks - agencies point out problems without understanding your business, then pitch expensive solutions.

Our process: Following our initial consultation, once we understand your practice, market, and objectives, we'll conduct a thorough audit of your website performance, search rankings, social media presence, AI platform visibility, and competitive positioning. 

The advantage: You get actionable insights tailored to your specific situation and goals, not a cookie-cutter report designed to make you feel inadequate about your current marketing.

Is your agency solely focused on law firms?

Yes, we maintain 100% legal marketing focus, serving exclusively solo practitioners and small law firms up to 20 attorneys. Our specialization: Over 15+ years, we've developed deep expertise in legal compliance, client acquisition psychology, and practice area nuances that generic agencies simply don't possess. 

The advantage: While other agencies treat law firms like restaurants or dentist offices, we understand the difference between marketing personal injury versus estate planning, we know legal advertising rules vary by state, and we grasp why attorneys think differently than typical business owners. This specialized focus means we don't waste your time (or money) on strategies that work for plumbers but fail for lawyers.

Do you provide your services to all practice areas of the law?

Yes, our Growth Program adapts to all practice areas with customized strategies for each specialty's unique market dynamics, compliance requirements, and client acquisition patterns. 

The reality: Some practice areas (like personal injury) require different approaches than others (like estate planning).

The advantage: We understand these nuances and optimize your content, advertising, and positioning accordingly, rather than using cookie-cutter strategies that waste your money.

Do you provide exclusivity to your clients?

Yes. We provide geographic and practice area exclusivity for Growth Program clients. 

The downside: We may not be available in your market. The advantage: If we are, you get exclusive positioning.

When do you expect results to start for the law firms you take on as clients?

Honest timeline: Paid advertising shows immediate activity; complete market dominance takes 6-12 months. What we won't promise: Overnight miracles. What we deliver: Sustainable, long-term market leadership.

What does this actually cost? / What's your pricing structure?

Our Growth Program starts at $1,500 monthly and scales based on your geographic market competitiveness, practice area, firm size, and growth goals. The reality: Quality legal marketing isn't cheap, and anyone promising meaningful results for $500/month is either lying or delivering worthless work that wastes your money. Why the variation: Competing in Manhattan personal injury requires a completely different investment than family law in smaller markets. The advantage: We're transparent about investment levels during consultation, so you know exactly what serious market dominance requires in your specific situation – no surprises or hidden costs.

Do you require long-term contracts?

Month-to-month after the first 90 days. Why the initial 90 days: Meaningful marketing results require consistent execution. We need time to implement strategy, create content, launch campaigns, and optimize without you panicking after 30 days of "building phase" work. After that: We earn your business monthly because agencies should succeed only when you succeed. The trade-off: You get flexibility, but we expect mutual commitment to the process during the initial setup period.

What if we're not satisfied with the results? Do you offer any guarantees?

We provide a money-back guarantee based on specific performance criteria, but it's a two-way commitment. The reality: Marketing success requires both expert strategy execution and client follow-through on recommendations. Our guarantee: If we deliver our commitments (strategy, implementation, optimization) and you implement our recommendations, you'll see measurable results. If we fall short on our end, you get your money back. If you don't follow the plan, the guarantee is void. Why this matters: It protects serious law firms from agency failure while ensuring we only work with attorneys committed to success, not those looking for magic solutions without effort.

Do we own the marketing assets you create for us?

Yes, you own everything – website, content, videos, creative assets, social media accounts, ad accounts. The reality: Too many agencies hold your assets hostage to keep you trapped in bad relationships. Our philosophy: If we're doing our job right, you'll want to stay because of results, not because leaving would be painful. What this means: If you ever leave, you keep all the work we've done, and you're not starting over from scratch with the next agency.