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Optimize My Firm

Attorney at Law Magazine’s Recommended Legal Marketing Company

252-302-2013

Optimize My Firm

Attorney at Law Magazine’s Recommended Legal Marketing Company

252-302-2013

About Optimize My Firm

Optimize My Firm helps personal injury lawyers grow their practices and get more clients by helping them rank higher on Google. When a personal injury law firm's website ranks higher on Google, more prospective clients see them and more clients call them. It is that simple.

Our simple approach:

  • Google marketing suite management.
  • Optimized, client-centered, website content.
  • Enhanced website authority.
  • Ongoing website maintenance.

We like to say that we are the last SEO company that you will ever want to work with. That's because most of our clients have tried other SEO companies and have gotten burned. Either the other SEO company underdelivered or they used shady techniques that ended up costing the firm more money to fix.

Our company is different. Many of our clients have been with us for over 10 years because our strategy is simple, ethical, and it works.

Optimize My Firm only works with one firm in each geographic market. While many SEO companies will work with several firms in one city, thereby making the two firms compete against each other. We don’t believe that is ethical. When we work with a personal injury firm, we are their ultimate supporter. Their success is our success.

We don’t have long-term contracts. Many SEO firms will lock in their clients for a year, charge them exorbitant amounts, and deliver negligible results. Our clients aren’t locked in. If they want to go somewhere else or try a different approach, they can at any time. They usually stay forever, but that is because they get great results.

We don’t own our clients’ assets. One trick that some SEO companies use is asset locking. The SEO company will build the website, get it to rank, then hold the law firm’s identity hostage by refusing to sell the domain name. The SEO company can continue to raise the rates to rent the website from them. When a client works with us, they own their website. They own all of their marketing assets. If they do ever decide to leave us, they get to keep all of the work.

Our “open door” policy means that our clients can call us anytime, ask questions, get website support, and brainstorm ideas.

We create great content that not only ranks highly on Google but is also designed to convert readers into clients.

We individually source quality backlinks rather than paying for questionable bulk links from a PBN. It is more work, but it is the right way to do it.

Optimize My Firm is data-driven. We constantly evaluate what is working best for our clients so that they can continue to rank highly for valued keywords and seek opportunities for new markets.

Reviews

Why is Optimize My Firm Our Recommended Legal Marketing Company?

Optimize My Firm has proven its high level of knowledge in the legal SEO industry crushing results for their attorneys on a localized level. They have a unique process and holistic approach to SEO and PPC to help clients outrank their competition in not only the city their office is located in but all the surrounding cities.

Their focus is personal injury, and they pride themselves on being "The Last Law Firm SEO Company You Will Need."

Optimize My Firm prioritizes its clients in each geographic area providing exclusivity to dedicate resources to help them succeed in the market. They also establish realistic expectations and execute effective strategies to help law firms thrive.

About the Founder of Optimize My Firm

Len owned and operated an IT company which he sold in 2012 in order to focus 100% on Internet Marketing for attorneys. When he is not helping clients get new cases, he can usually be found outdoors doing something with his family and/or German Shepherd. He volunteers with the local farmer's market and is a big fan of sustainable agriculture. Some of his outdoor interests include "Jeeping", 4 wheeling, hiking, and fishing the Intracoastal waterways of North Carolina.

Optimize My Firm FAQs

What services does your agency provide?

  • SEO Strategy
  • Content marketing
  • Backlink sourcing
  • Website management
  • Website building
  • Local Service Ads/Google Screened
  • GoogleMyBusiness
  • Google Search Console
  • Google Question Hub
  • Google Ads
  • Local 3 Pack Targeting
  • Google Snippet Targeting

Do you provide a free consultation for a prospective client?

Yes - we provide a comprehensive consultation with prospective clients. We analyze their current website for content, formatting, metadata, and other on-page elements. We take a look at their backlinks for quantity, quality, and health. We look at their ratings and overall Google Suite presence. We also assess the competition level in their area. With all of this information, we are able to give prospective clients a detailed plan of what we can do for them.

Do you provide a free or paid website audit as a starting point?

Yes - we provide a comprehensive consultation with prospective clients. We analyze their current website for content, formatting, metadata, and other on-page elements. We look at their backlinks for quantity, quality, and health. We look at their ratings and overall Google Suite presence. We also assess the competition level in their area. With all of this information, we are able to give prospective clients a detailed plan of what we can do for them.

Is your agency solely focused on law firms?

Yes - our focus and strategy are specifically designed to help law firms grow their practices and get more clients.

Do you provide your services to all practice areas of the law?

While we mostly work with personal injury lawyers, we are available to assist other types of law firms. This is decided on an individual basis.

Do you provide exclusivity to your clients?

Yes - we will only work with one personal injury law firm in a set geographic region.

When do you expect results to start for the law firms you take on as clients?

Just as in personal injury law, each client's case is different. Result timing depends on:

1) The starting point for the client's website and overall web presence
2) The market saturation and competition level of other firms in the region
3) The overall goals for the law firm
4) The firm's level of dedication to growth

That being said, we ask that law firms give us 6 months before assessing the effectiveness. Usually, by that point, firms see how well our SEO strategy works and stay with us forever. However, they are free to leave at any time.

Is all work completed in-house?

Yes - We have an in-house, US-based team. Our team is led by Len, the founder of Optimize My Firm. Lindsey, the PMP Certified Director of Operations, manages the team, oversees client accounts, and is a point of contact for clients. Joe oversees SEO strategy and implementation. Scott is our chief writer and editor.

How much regular involvement does the law firm need to have?

Our clients typically give us full access to their websites and Google Suite accounts. As such, the law firm generally doesn't need to be very involved. However, it helps if they can generate reviews from existing and former clients. Of course, we have an "open door" policy where clients can contact us anytime. Or, if there is a special practice area that they want to focus on for a given month or quarter, we can align our strategy with their operational goals.

Do you have any additional resources for law firms?

Yes - check out our podcast, The Personal Injury Marketing Minute, at https://optimizemyfirm.com/podcasts/

We also have some great blog articles on SEO tools and strategies for lawyers at https://optimizemyfirm.com/blog/

Contact Optimize My Firm

Highlights

They only work with law firms when the firm's needs align with their abilities, creating a mutual fit.
They're exclusive. They will not help your competition, unlike most other marketing agencies.
They're results driven. No long term contracts are offered, they bill month to month yet have long term clients.
They focus on links and content. Clients rank well and content is created in house by attorneys and editors.

Hours

Monday through Friday 9-5

Message Optimize My Firm

Prefer calling? 252-302-2013