PNC’s Asset Management Group serves clients from approximately 90 offices in 17 states plus the District of Columbia with assets under management over $140 Billion. PNC has one of the country and industry’s largest and most successful multi-family offices, Hawthorn, PNC Family Wealth® serving the ultra-affluent. PNC is privileged to have offices and services in the state of Alabama where Mike Simile, Senior Vice President and Senior Relationship Strategist of Hawthorn, PNC Family Wealth® and Heather Baker, Vice President and Relationship Strategist, for PNC Wealth Management®, work closely together delivering Hawthorn and Wealth Management. PNC Wealth Management serves high-net worth individuals and families with investable assets over $1 million. Hawthorn Family Wealth, services ultra-high-net worth families in excess of $20 million in investable assets.
The PNC Wealth Management and Hawthorn models mirror each other with a comprehensive team approach. Both offer a broad range of investments, financial planning, trust and estate administration and private banking services. Clients enjoy access to a team of financial professionals committed to finding solutions that fit their financial needs with individual attention. By bringing together experienced advisors with a suite of services, the team is able to deliver solutions customized to the financial goals of each client.
Hawthorn Senior Relationship Strategist, Michael Simile, describes his role, “It’s my responsibility to manage a number of challenges for families, anywhere from issue spotting to accessing and managing resources on their behalf. I’m the generalist. Quarterback is an overused term, but it is well representative of what I do. And this can be both internal and external. We have families who have an attorney or CPA unrelated to Hawthorn, and we help manage those relationships as well, for the benefit of the client.” Simile oversees teams that have very specific roles.
Simile cites integration and institutional knowledge as the key ways Hawthorn PNC Family Wealth® is different than other family offices. “Many multi-family offices do not exist inside a bank or a trust company. The integration of managing money alongside the other family services differentiates us. The client’s number one priority is taking care of their family, fulfilling their philanthropic intent and keeping harmony.”
At Hawthorn, one of the first steps is an exercise where each member of the family chooses from a deck of value cards to narrow down their list of personal values. Simile explained. “We use that as a guideline to have a family discussion establishing values. We’re then able to create a family mission statement and help the parents determine how and when they want to educate their children about the wealth that’s been created for them, and their expectations related to that wealth. Most of our families believe what Warren Buffet believes, which is, ‘I want to give my kids enough to do anything, but not enough to do nothing.’ They’re trying to find a balance. There is no hard and fast rule other than we know how to start the discussion so that clients can make decisions about planning for the future.”
With estate planning, the team at Hawthorn begins by determining where the client is in the process of planning. The next step is to sketch out what the plan does for them and confirm those wishes with the client. “Often estate plans have been made piecemeal, at different times under different tax laws,” Simile stated, “We may be giving them their first look at how those pieces work together and guide them through options to make changes if they are needed.”
When it comes to philanthropy the team at Hawthorn uses a guided discovery process which, much like the values exercise to determine what types of charitable organizations or what general themes clients want to support. “Usually the goal is how we can get as much money to the charity in a way that allows us to hold the charity accountable as well.” Simile said. “There’s a sort of groundswell of interest from our families in what we refer to as impact philanthropy, which is actually measuring the impact of philanthropy and holding charities accountable.”
In addition, Hawthorn manages family foundations for those who choose to set up private philanthropic foundations. The team retains an entire group that is dedicated to large family foundations that handle grant writing, reviewing grant requests, managing the actual assets inside the foundation and guiding the family through related governance issues.
Wealth Management Relationship Strategist, Heather Baker, described herself as the generalist for her team. “My primary role is to understand clients, to map out a plan for their relationship and to make certain we’re utilizing our specialists effectively. Easing the complexities of wealth and committing the appropriate resources to build deep and enduring relationships is my personal goal.” Baker recognized the specialists on the PNC Wealth Management Team: Brad Collins, Wealth Director, Guillermo Araoz, CFA, Senior Investment Advisor, Harvey Hutchinson III, AEP® CFP®, Senior Wealth Strategist, Dean Johnson, CTFA, Senior Fiduciary Advisor, Gary Sheffer, Senior Banking Advisor, and Renee Williams, Client Solutions Specialist.
Baker explains, “PNC Wealth Management sets itself apart from others in the industry by offering clients fiduciary asset management services with local specialists and full service wealth solutions-portfolio management, trust and estate administration, wealth planning, and banking.” She goes on to say, “Clients can address every facet of wealth from investments to financial planning to trust and banking without having to leave our office.”
“Financial planning takes high priority for our clients,” Baker said. “It’s so important to us that we have a Wealth Strategist/Planner as a part of each client’s team. Our Wealth Strategist is an estate planning attorney with a tax background as well as being a certified financial planner®, therefore well-versed in a number of different aspects that are important to our clients.” Most wealth management clients have aspirations for charitable giving. Some clients have specific charities or causes in mind that they want to support. In this situation, the team at PNC Wealth Management works with our clients to build a plan to implement gifting strategies while maximizing tax advantages. For clients who want to give through community foundations or funds, PNC Wealth Management offers The Fund for Charitable Giving. The fund provides donors with financial and administrative advantages to making charitable donations. The goal is to provide clients with the ability to balance their philanthropic desires with tax and estate planning. Donors can contribute funds when it makes the most sense for them, gain an immediate tax deduction and advise The Fund later about the proposed recipients of their gifts. Additionally, businesses can use The Fund as a repository for community support efforts, channeling funds and relying on the fund’s administrators to take over the paperwork.
Our long history is a testament to the confidence placed in us by the families we serve. From investment consulting and financial planning, to foundations and multi-generational trusts, our wealth management services span even the broadest portfolio of financial interests, which means your legacy is in good hands – today and for generations to come. For more information on our services please contact Heather Baker (256)564-5758 or Michael Simile (216)910-0530.
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