
From Pharaohs to Vikings: The Origins of Branding and Counterfeiting
In today’s world, advertising is inescapable. We are bombarded every day by marketing messages on our phones, computer screens and television screens. Even while reading a newspaper online, pop-up ads frequently appear, often to our annoyance. One might wonder: how did all this come about, and what purpose does it serve? As we’ve previously written, brands help consumers decide from