Intellectual Property

As attorneys, we are often cast as protectors and stewards of many things for our clients, including their freedoms, due process rights, contractual rights and property (such as their finances, real property and intellectual property). What about another intangible client attribute – our client’s reputation? It certainly has value worth protecting, in most cases (hopefully). Let’s briefly examine how “reputation”

Ever walk into a store looking for mouthwash and see two choices, both looking alike? One is a national, well-known brand while the other turns out to be a store brand of a national chain. Both bottles have the same shape and same color. You know the two mouthwashes are different brands, even though at a distance the two bottles

The Stars and Stripes – America’s Brand On June 14, 1777, the Second Continental Congress passed the Flag Resolution, establishing the format for our current U.S. flag: thirteen stripes, alternating red and white, and an array of white stars on a blue field. Each nation’s flag is an important symbol for that country’s citizens. It embodies a common heritage and

“Do You Want to Know a Secret?” was a 1963 top 10 hit by the Beatles about a romantic secret. Intellectual property law also deals with secrets, but of a different nature – trade secrets. We have previously written about trade secrets in IP law, but have not surveyed the statutes that relate to trade secrets. Until last year, trade

The New Business Name Almost every business starts on a small scale, such as in the founder’s garage (or now, out of the founder’s laptop). In many instances, the surname of the founder becomes the name of the business and brand for its goods and services. There is a bit of founder vanity involved in doing so, but it might

“As an initial guideline, having a federally registered trademark is important. Theoretically speaking it is not necessary, but it makes the journey easier, less costly and the outcome more assured. An incontestable registration is even better, as it shuts down blow-back that your client’s mark is descriptive.” We all know someone who has purchased an expensive product at a bargain

In the liquor industry, trademarks are a big deal. Pretend you’re a bartender. On a typical evening, you’ll take drink orders like these: “I’ll have a Bud Light.” “Jack Daniels neat and, make it a double.” “A glass of Franzia chardonnay, please.” (OK, that last one probably never happened). Usually, liquor is ordered by the brand, unless you’re settling for

Recently a Wake Forest football radio broadcaster (who was previously a Wake Forest football player and assistant coach) was caught providing at least parts of Wake Forest’s game plans to opposing football programs. He had been given access to game plans to better understand, announce, and provide insight to the Wake Forest radio audience during his football broadcasts. We can