![trademark linguistics](https://attorneyatlawmagazine.com/wp-content/uploads/2021/01/trademark-linguistics-300x200.jpg)
Words Matter – Trademark Linguistics
Good trademark selection is almost always a curious process. You want your client to select a distinctive and memorable mark, but not one that is too close to a competitor’s brand or one that is so descriptive that it’s unprotectable. The trademark selection and clearance process is sometimes a bit like navigating an American Ninja Warrior obstacle course. The United