It’s All About That Brand, ’Bout That Brand (No Trouble)
Effective brands immediately convey impressions to the consumer about that product based on prior experiences with the product, advertising, or word of mouth exchanges (and now, of course, “word of mouth,” ironically – and powerfully – means social media conversations more than actual face-to-face interactions). Accordingly, your client’s brand is the face of that client’s reputation among its consuming public.