
Say Cheese! Is Gruyere a Common Name for a Cheese or a Trademark?
This unsettled question has been in dispute since 2015 when two European dairy consortiums – one from Switzerland and one from France – filed an application with the United States Patent and Trademark Office seeking registration of GRUYERE as a “certification mark” for cheese. This filing did not sit well with the International Dairy Foods Association (among others), so they