
BLM & MeToo: Can You Trademark the Name of a Movement?
Every notable movement needs a good name – a memorable moniker. Some movement names are purely descriptive, like CIVIL RIGHTS MOVEMENT or GAY RIGHTS MOVEMENT, while others are less so such as TEA PARTY MOVEMENT or BOSTON STRONG. Can the name of a movement also constitute a brand that is protectable under our U.S. trademark laws? A trademark is anything