Descriptive Trademark Faults: A Curly Tale
In the world of trademarks, some marks are stronger than others. Fanciful marks are the strongest. These are made-up terms that have no meaning except as a brand, such as PEPSI or XEROX. Arbitrary marks are almost as good. These are real words that have no association with their respective goods or services, like APPLE (for computers) or CUB (for