NEW YORK, NY—Haynes Boone is adding to its Trademark and Advertising bench with Partner Holly Melton, who joins the firm’s New York office. Melton, the former co-chair of the Advertising and Brand Protection Group at Crowell & Moring, brings a distinctive advertising and consumer protection practice, advising companies on complex advertising disputes, regulatory investigations and compliance with federal and state consumer protection laws.
Melton represents companies in disputes involving advertising and marketing practices, including investigations and enforcement actions brought by the Federal Trade Commission (FTC) and state attorneys general, competitor challenges and litigation under the Lanham Act.

