Attorney at Law Magazine is proud to introduce its 2026 Legal Tech + Marketing Issue, featuring the leaders of the legal marketing and legal tech industries.
“Most people tell you to go to the blue ocean, go where there’s opportunity and there’s no competition,” says Chris Dreyer, founder and CEO of Rankings.io. “I think you should go to the red ocean where it’s a bloodbath. If there’s competition, there is opportunity and it demands expertise.” Dreyer has never been particularly interested in taking the easier road.
Every trial lawyer knows that a case is decided on more than law and evidence. Jurors build stories about what happened from incomplete information. They judge whether a witness seems trustworthy, whether an expert sounds independent, whether an attorney appears too aggressive or whether damages requested feel compensatory or opportunistic. Personality, emotion, memory, attention, implicit biases and personal experiences are
Over the last decade the volume of evidence in a typical case has grown roughly twelvefold. More devices with more storage, more body cams, more jail calls, more discovery,” says Rev CEO and Founder Jason Chicola. “Meanwhile there are still 24 hours in a day, agency headcount is flat or shrinking, and operational budgets have not moved. That is not
Civil litigation cases, especially in personal injury, rely on momentum. Administrative bottlenecks halt that momentum and delay case timelines. Gemini Legal has built software law firms can thoughtfully integrate into their workflows to overcome two common bottlenecks. “By leveraging specialized tools firms offload a heavy administrative burden,” says Founder and CEO Dan Mora. “That operational shift frees up attorneys to
For the past two decades, the law firm marketing playbook was built around a single benchmark: did you land on page one of Google? Search engine optimization, or SEO, was a numbers game all in service of one goal: showing up in the traditional list of top 10 clickable search results. That benchmark is being replaced. Today, a growing share
Law firms have invested heavily in technology over the past decade. Nearly every aspect of legal work now has its own application, from document management and legal research to timekeeping, e-discovery, and client communication. Yet many attorneys and staff still spend their days hunting through emails, reconciling spreadsheets, asking colleagues for status updates on information that already exists somewhere, and
“I loved being a lawyer. I liked the work, the clients and the people. What I could never get past was the technology,” says Sabih Siddiqi, co-founder and CEO of Irys. Siddiqi spent approximately seven years practicing law in New York at the international law firm Watson Farley & Williams. He trained as a litigator, but his work eventually crossed
For seven years, Melissa Dailey worked as a subcontractor in the legal marketing industry – ghostwriting, editing, and redesigning websites for some of the top firms in the country. Before that, she spent many years as a freelance SEO writer and marketing specialist after earning her programming degree. “I have a knack for placing written and visual content on a
Google is taking another major step in AI-powered search with the expansion of its new “Personal Intelligence” capabilities across AI Mode in Search, the Gemini app, and Chrome. The development signals a shift from search as a broad information-retrieval tool toward a personalized, context-aware assistant. For law firms, that could reshape how prospective clients discover legal services, evaluate attorneys, and
Forward Push Law Firm Marketing was founded in 2011 to solve what Founder Marc Apple calls the invisible excellence problem: skilled attorneys losing cases to inferior competitors who simply had better marketing. Before that, he spent years in senior marketing leadership at CBS Radio and Clear Channel, then founded a startup in San Francisco built to help creative professionals present
“Most people tell you to go to the blue ocean, go where there’s opportunity and there’s no competition,” says Chris Dreyer, founder and CEO of Rankings.io. “I think you should go to the red ocean where it’s a bloodbath. If there’s competition, there is opportunity and it demands expertise.” Dreyer has never been particularly interested in taking the easier road.
Every trial lawyer knows that a case is decided on more than law and evidence. Jurors build stories about what happened from incomplete information. They judge whether a witness seems trustworthy, whether an expert sounds independent, whether an attorney appears too aggressive or whether damages requested feel compensatory or opportunistic. Personality, emotion, memory, attention, implicit biases and personal experiences are
Over the last decade the volume of evidence in a typical case has grown roughly twelvefold. More devices with more storage, more body cams, more jail calls, more discovery,” says Rev CEO and Founder Jason Chicola. “Meanwhile there are still 24 hours in a day, agency headcount is flat or shrinking, and operational budgets have not moved. That is not
Civil litigation cases, especially in personal injury, rely on momentum. Administrative bottlenecks halt that momentum and delay case timelines. Gemini Legal has built software law firms can thoughtfully integrate into their workflows to overcome two common bottlenecks. “By leveraging specialized tools firms offload a heavy administrative burden,” says Founder and CEO Dan Mora. “That operational shift frees up attorneys to
For the past two decades, the law firm marketing playbook was built around a single benchmark: did you land on page one of Google? Search engine optimization, or SEO, was a numbers game all in service of one goal: showing up in the traditional list of top 10 clickable search results. That benchmark is being replaced. Today, a growing share
Law firms have invested heavily in technology over the past decade. Nearly every aspect of legal work now has its own application, from document management and legal research to timekeeping, e-discovery, and client communication. Yet many attorneys and staff still spend their days hunting through emails, reconciling spreadsheets, asking colleagues for status updates on information that already exists somewhere, and
“I loved being a lawyer. I liked the work, the clients and the people. What I could never get past was the technology,” says Sabih Siddiqi, co-founder and CEO of Irys. Siddiqi spent approximately seven years practicing law in New York at the international law firm Watson Farley & Williams. He trained as a litigator, but his work eventually crossed
For seven years, Melissa Dailey worked as a subcontractor in the legal marketing industry – ghostwriting, editing, and redesigning websites for some of the top firms in the country. Before that, she spent many years as a freelance SEO writer and marketing specialist after earning her programming degree. “I have a knack for placing written and visual content on a
Google is taking another major step in AI-powered search with the expansion of its new “Personal Intelligence” capabilities across AI Mode in Search, the Gemini app, and Chrome. The development signals a shift from search as a broad information-retrieval tool toward a personalized, context-aware assistant. For law firms, that could reshape how prospective clients discover legal services, evaluate attorneys, and
Forward Push Law Firm Marketing was founded in 2011 to solve what Founder Marc Apple calls the invisible excellence problem: skilled attorneys losing cases to inferior competitors who simply had better marketing. Before that, he spent years in senior marketing leadership at CBS Radio and Clear Channel, then founded a startup in San Francisco built to help creative professionals present
