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Bryson Harris Suciu DeMay: The Game Changers

A nationally respected consumer attorney, Dan Bryson has spent decades giving individuals a real voice against corporate America. Now, his newly established firm, Bryson Harris Suciu DeMay, is using the same strength-in-numbers approach with colleagues to change the game.

Bryson launched the law firm in 2025 with Scott Harris, Nick Suciu III, Jim DeMay, Karl Amelchenko, and other attorneys across the country. It is a national plaintiff’s law firm focused on consumer protection, with a resume of multimillion-dollar successes in some of the largest legal arenas in the nation. The firm is often lead counsel in cases with big corporate players in areas such as data privacy, unfair fees, false advertising, and defective products; cases that require significant resources and strategic experience to win.

“As these cases continue to grow at an alarming rate, I want to tip the scales in favor of the consumer,” said Bryson. “We want to empower other attorneys to join us as co-counsel and leverage our firm’s resources for actions that deserve to move forward.”

Dan Bryson
Dan Bryson

Power in Collaborations

“Consumer claims are often very small on their own,” said senior partner Scott Harris. “An attorney may get a call from a potential client who says they were overcharged for a product or were the victim of false advertising. But it doesn’t make financial sense for the attorney to litigate a one-off case because the value of time spent would exceed the amount recovered. We look for cases like these where they can aggregate claims and create a class.”

Senior partner Jim DeMay explained that corporations count on individual consumers being unable to fight back on their own, and that’s what has ultimately deterred so many viable actions. Further, even if small numbers do persist, they are additionally challenged by a company’s arbitration provisions, which prevent a litigated way forward.

“It’s an uphill battle from the start,” said DeMay. “But there’s a way to drive these cases forward. We’ve done it. We are continuing to do it. And we can do more.”

For Dan Bryson, it’s a full-circle moment in his well-established legal career.

“As a civil litigator, I saw cases every day that I didn’t pay attention to because I thought they were too small,” said Bryson. “But we have the ability to take those small cases and scale them up, make them into something much larger, and level the playing field against these companies.”

Bryson explained that making small cases matter is where the firm truly shines, and that supporting the firms that need Bryson’s resources to make it happen provides an opportunity where it didn’t exist before.

“Being able to secure a high number of clients gives us the leverage to get a lot of these bad actors to the table, to the mediations, and ultimately to settlement,” said senior partner Karl Amelchenko.

“When individuals pool their collective losses, and when attorneys pool their collective resources, we can force a company to address the financial issues of the situation and make changes to their actions that caused the issues in the first place. When companies are held accountable, consumers benefit.”

A Deep Bench of Impact

The newly formed Bryson firm of 36 lawyers includes Marty Geer and Lucy Inman, both former NC Court of Appeals judges with the unique decision-making experience that amplifies the firm’s legal arguments. Adding to the resources is an additional 26-member professional staff who have seen firsthand the value the firm can bring.

“We’re all doing the hard things and for good reasons,” said senior partner Nick Suciu. “We are a workhorse firm. Everyone comes to this firm motivated to do the right thing for as many people as possible across the country. That’s why we succeed.”

The wins are huge, not just in financial outcomes, but in forcing corporations to make changes to benefit consumers. For Harris, sharing that win with counsel outside the firm adds to the victory.

“My most enjoyable cases are ones where co-counsel has called us with a client or an idea for a case, and then we get to execute the case with them,” he said. “We work with co-counsel time and again on these types of cases, and it’s far more effective than an attorney going out there and trying to figure out how to do these cases themselves.”

Scott Harris
Jim DeMay

The Results Are In

The co-counsel focus is driving results in many of the firm’s practice areas. For instance, Amelchenko notes that consumers use the internet to buy clothing, make a medical appointment, schedule a vacation, purchase a prescription drug, take out a loan, or do any number of everyday tasks. But there’s more going on behind the scenes.

“They’re being tracked, their data is being tracked. That data is being sent to Facebook, it’s being sent to TikTok, which goes to ByteDance, which goes to China,” said Amelchenko. “There are thousands upon thousands of companies that do this all day, every day, and that’s why the cases in this area for data privacy are endless. These are the types of cases we’ve leaned into and are filing.”

Landlord Fees

One of the firm’s bread-and-butter class action litigation areas is against landlords for overcharging tenants for trash, electrical, insurance, and administrative fees that are pure profit.

“You see how $5 here and $10 there every month just adds up,” said Harris. “I’ve got a case right now where a landlord charges $10 a month for trash pickup at a complex with 1,000 units. Every person is being charged an extra $10 on top of what the city is charging for trash. The landlord is making a ton of money.”

Karl Amelchenko
Karl Amelchenko

Taking Meta to Task

A key case the firm took on was a class action suit against Meta, the parent company of Instagram. With co-counsel, it represented 4.8 million customers and alleged that Instagram’s facial recognition technology violated the State of Illinois’ Biometric Information Privacy Act. Meta agreed to a $68.5 million settlement.

“In a lot of cases like this one, we’re changing the corporation’s behavior,” said Amelchenko. “Meta stopped collecting biometric information on people and facial scans because of that lawsuit.”

Jim DeMay, Former Judge Marty Geer, Dan Bryson, Karl Amelchenko, Former Judge Lucy Inman and Scott Harris

Nestlé’s Marketing Tactics

Another big consumer result came with a class action against Nestlé and its Boost Glucose Control nutritional drinks. It was advertised as beneficial for blood sugar management and diabetes support, but Nestlé’s own clinical studies demonstrated that the drinks performed no better than standard diet beverages. The settlement is confidential, but the firm earned a win.

“The case challenges Nestlé’s use of misleading health claims under federal and state consumer protection laws,” said Suciu. “We believe consumers deserve truth in labeling, especially when it comes to products targeted at vulnerable health populations. We continue the fight to hold manufacturers accountable when marketing spin outpaces science, particularly where the stakes are often personal and deeply human.”

Water and Sewer Impact Fees

A co-counsel effort also resulted in what is believed to be the largest class action settlement in North Carolina state court history, according to DeMay.

The firm and co-counsel reached a $108 million class-action settlement with the City of Charlotte on behalf of a class of property owners and developers who were illegally charged water and sewer impact fees. The settlement gave thousands of property owners and developers a refund, plus interest. It also covered illegal and unauthorized fees that they were coerced into paying under the threat of being denied building permits or other development permit approvals for their properties.

“These efforts brought about meaningful change in North Carolina with respect to how water and sewer impact fees must be fairly charged to property owners and developers,” said DeMay.

Playing the Video Game

The firm represented thousands of video gamers who played popular gaming apps in a suit against a gaming platform that used tracking tools like Meta Pixels and software development kits to secretly transmit players’ personal viewing data to third parties, often without proper consent.

“We believed this conduct violated the federal Video Privacy Protection Act, a law originally passed to protect movie rental records but now being applied to modern digital platforms,” explained Amelchenko. “Under this act, companies are prohibited from disclosing personal information about a consumer’s video-viewing behavior without the consumer’s consent. The case was settled for a multimillion-dollar confidential sum. It was a huge victory.”

The Subscription Traps

“Subscriptions have taken an unfortunate trend, causing people to be out-of-pocket because they weren’t aware of price increases or renewal terms,” said Harris. Companies often offer a new subscriber rate as a marketing tactic to attract customers, but at renewal time, there are problems with price hikes, automatic renewals, and making subscriptions difficult to cancel.

“Many consumers are impacted by these deceptive subscription practices and feel their only way to fight back is to go through what is often a challenging customer service process. We’ve shown that’s not the only way to hold corporations to account.

Every case only has a critical key issue, and if you resolve that, you resolve the case."

The Firm’s Niche

Bryson said there is no shortage of cases when harmful overreach has occurred, whether by corporations or by government, and he shares a critical insight into the firm’s strategy:

“Every case only has a critical key issue, and if you resolve that, you resolve the case. Sometimes there are two key issues, but never three. No matter what the dispute. That’s the same thing with a good case. What did the company do wrong?”

“It’s crucial as a good plaintiff’s attorney to focus on the key thing that gets the defendant to settle and bring the client some sort of resolution.”

While the firm’s experience and skills are varied and extensive, Bryson says that at the core is something quite simple. “It’s really rewarding to be able to put money back into somebody’s pocket where it belongs and from where it should have never been taken in the first place.”

At a Glance

Bryson Harris
Suciu DeMay
900 West Morgan Street
Raleigh, NC 27603
919-600-5003
brysonpllc.com

Additional Offices

  • Florida
  • New York
  • Michigan
  • California
  • Louisiana

Practice Areas

  • Mass Arbitration
  • Class Action
  • Data Privacy
  • Catastrophic Personal Injury
  • Fraudulent Lending
  • Bad Faith Insurance
  • Defective Products
  • Consumer Protection
  • Environmental
  • State & Local Government
  • Commercial
  • Mass Torts

Professional Organizations

  • American Association for Justice Public Justice
  • American Bar Association
  • State Bar Associations
  • Multiple State Justice Associations

Bar Admissions

  • U.S. Supreme Court
  • U.S. Court Of Appeals
  • U.S. District Courts
  • State Courts (Including Appellate): North Carolina, Louisiana, Washington, West Virginia, Georgia, Kentucky, Puerto Rico, Florida, Tennessee, New York, California, Michigan, Illinois, Maryland, Massachusetts
  • Federal Courts (Including Appellate): Florida, Louisiana, Georgia, Illinois, Michigan, North Carolina, Texas, Wisconsin, Missouri, Colorado, Tennessee, New York, District of Columbia

Honors

  • Super Lawyers
  • Rising Stars
  • LawDragon
  • Best Lawyers in America
  • North Carolina’s Legal Elite
  • AV-Rated

Nonprofit Organizations

  • Legal Aid of North Carolina
  • National Civil Justice Institute
  • Public Justice Foundation

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