A jazz musician who jumped feet-first into New York City — if you can make it in the Big Apple, you can make it anywhere — Tom Desmond played all over town and toured the world, but he had a constant craving for business development, so he created several large directories in competitive markets. Tom’s passion for SEO drove them to the top of the SERPs, where they were eventually discovered and bought by a larger company. Looking for a bigger challenge, he co-founded the law firm SEO company ApricotLaw. Since then, he has been helping law firms climb the ranks in Google and capture big leads.