What is your best personal branding tip for lawyers? To help law professionals with personal branding, we asked business leaders and marketing experts this question for their best insights. From leveraging LinkedIn to building an easy-to-follow website, there are several strategies that may help you improve your branding for years to come.
Here are nine pieces of personal branding advice for lawyers:
- Pass Along Handwritten Thank Yous
- Be Consistent and Clear in Your Message
- Sell Your Expertise to Clients
- Build a Neat and Navigable Website
- Create Content for Your Brand
- Network on LinkedIn
- Promote Your Practice on Twitter
- Showcase Your Big Wins
Pass Along Handwritten Thank Yous
Send handwritten thank-you notes to customers often. Clients are looking for lawyers who genuinely care about them and their cases, and nothing says “I care” more than a handwritten note. Keeping in touch with clients even after a case for birthdays, holidays, or just because creates a deep connection and lets clients know that you’re invested in more than just their case.
David Wachs, Handwrytten
Be Consistent and Clear in Your Message
As both a formerly practicing attorney and a marketing professional, my best personal branding tip for lawyers is to be consistent. First, decide what message you want to convey to clients and then figure out how to present that message. Get professional help picking a font, creating a logo, and designing marketing collateral. Be sure your website and printed marketing materials (including brochures, business cards, note cards, and presentation folders) reinforce the same message. Being consistent will help you grow your practice with the right clients.
Eric Blumenthal, The Print Authority
Sell Your Expertise to Clients
Personal branding is important for lawyers, whether they are part of a large firm or working solo. Clients need to know your expertise, so they know you are the right fit for their situation. Consider your specialty, strategies, and strengths that have brought you the most success. Take your time to marshall as much detail as you can. Then, use these traits to begin building your public profile.
Court Will, Will & Will
Build a Neat and Navigable Website
It’s crucial to meet your prospective clients where they are, which, in this case, is online. And the best way to do that? By creating a website that showcases your strengths, areas of expertise, and core values. You want your website to be an extension of everything you stand for, so pay close attention to the details. This goes far beyond having an aesthetically pleasing homepage. Instead, focus your efforts on creating value with your content, making your website user-friendly, and implementing the best SEO practices so the right people can find you.
Riley Beam, Douglas R. Beam, P.A.
Create Content for Your Brand
Lawyers should invest time and effort in online content marketing as a means of building their personal brand. Content marketing helps you stand out in your particular legal niche, especially if the content you are providing is genuinely helpful and insightful. The more helpful your content is, the more people will turn to you as a legal resource. This will open up a steady pool of potential customers and referrals for your legal services. High-quality, strategic content marketing will help you build the credibility of your personal brand while attracting more clients your way.
Gregory Rozdeba, Dundas Life
Network on LinkedIn
Most lawyers are part of a larger firm that takes care of the firm branding and marketing, but it’s up to you individually to manage your personal brand reputation. So many of the attorneys we work with have minimal or no LinkedIn presence. Think of LinkedIn as a place to amplify your in-person referral network, stay top of mind, and share valuable resources. LinkedIn profiles are also a wonderful place to collect recommendations and build a robust personal brand. Should you choose to move firms or go out on your own, it all moves with you. It doesn’t have to take a lot of your time, and you can start and build it slowly.
Tanya Gagon, Miss Details
Promote Your Practice on Twitter
I highly recommend that lawyers use Twitter to promote their personal brand. Twitter is an excellent platform for personal branding. It increases the visibility of your brand online and helps you build long-term relationships and trust with your target audience. Use Twitter to create a community around your expertise. Offer helpful tips and solutions to legal problems that people on your Twitter feed are experiencing. Regularly create and publish content that is insightful and helpful. Also, connect with other legal professionals, and engage with their posts. All of these activities help to increase the reach of your brand. They also help establish you as an authority in your particular niche.
Sai Blackbyrn, Coach Foundation
Showcase Your Big Wins
When it comes to choosing a lawyer, the name reputation is essential for prospective clients. People want the best lawyer representing them, so that should be the focus of any attorney’s brand. You want clients to have confidence in you and feel secure that they have the best person for their current legal situation. This can be shown with testimonials and focusing on positive outcomes for your clients. The goal is to make anyone that comes across your brand correlate success with what you do.
Mark Smith, University of Advancing Technology