Frank Serrano & Jon Cagan: The Claim Closers

When disaster strikes, the heartbreak is immediate and tangible: a roof torn off by wind, water damage to personal possessions, a home reduced to rubble. But for many Florida homeowners, the nightmare doesn’t end there. The insurance companies, the entities meant to protect them, sometimes respond with delay, denial, or undervaluation. Enter Serrano, Cagan & Cagan, the Florida law firm boldly branded as The Claim Closers whose mission is to fight for the fair compensation every policyholder deserves.

From the outset, the name reflects more than marketing flair. It’s a promise. “Our clients come to us when they’re exhausted and overwhelmed,” says Francisco “Frank” Serrano. “They’ve been through the worst, and we make sure the fight for what’s fair doesn’t become another trauma.”

His partner, Jonathan “Jon” Cagan, echoes the sentiment. “Insurance companies are powerful, but they’re not above the law. We see ourselves as leveling the playing field for regular people, and that’s what keeps us going case after case.”

Together, the two men have crafted a firm that approaches each claim with precision, efficiency, and relentless advocacy.

Origins and Partnership

Serrano and Cagan’s story began in law school, studying and preparing for the Florida bar together. Though their paths diverged after graduation—Serrano as a public defender and Cagan navigating the insurance industry, including time at Geico—their shared vision eventually brought them back together. In 2022, they merged their individual practices, combining deep insurance knowledge with a focus on property claims. The result: a powerhouse firm built to respond swiftly and decisively to homeowners’ needs.

“Our goal is to work as efficiently as possible while achieving the best results,” Cagan explains. “We saw in the market that many claims drag on unnecessarily. We wanted to create a process that moves cases forward while minimizing stress for clients.”

“We bring a lot of experience to the table,” Serrano adds. “Unlike many law firms that accumulate attorney fees through drawn-out litigation, we focus on getting claims closed in a way that favors the client. It’s about results, not billable hours.”

Battling the Goliaths

Insurance companies, particularly the larger carriers, can often feel like insurmountable obstacles. Policies are dense, deadlines obscure, and adjusters may attempt to underpay or outright deny claims. The firm’s superhero-themed branding is no accident—it reflects a deeply held commitment to being the advocate homeowners can count on.

“We treat every claim like it’s personal,” Serrano says. “It’s someone’s home. We work tirelessly to ensure they get what they’re owed, and we do it quickly so they can move forward with their lives.”

“It’s not just about tracking claims,” Cagan says. “It’s about communicating with clients so they understand the process, handling emotional stress, and making sure their home, and their lives, are restored as fully and efficiently as possible.”

The firm’s impact can be measured in the numbers and in stories. Since 2022, Serrano, Cagan & Cagan has handled over 2,000 claims, from minor property damage to multimillion-dollar settlements. Cagan recalls one case in Southwest Florida, representing a condominium association, in which they secured a settlement exceeding $1 million within a couple of months. It was a transformative result for that community. And in more recent natural disasters rapid mobilization and strategic management have been vital to helping homeowners recover.

Business Development Team Sheila Swinney & Eric Brink with Managing Partners Jon Cagan & Frank Serrano cheering on the Jaguars. Building relationships on and off the field!

Efficiency Through Process

What sets Serrano, Cagan & Cagan apart is not just dedication but a finely tuned system. Claims are mapped out with a clear game plan, deadlines are established, and every step is tracked with metrics reviewed semiannually.

“Sometimes claims stall because there isn’t a next step,” Serrano explains. “We make sure there is always forward momentum.” Technology supports this process, from case management systems to tools that keep clients and referring attorneys informed every step of the way.

Cagan, nods in agreement emphasizing the importance of this structure: “We don’t just track cases—we focus on accountability at every level. Everyone knows how long things are taking and what needs to happen next. This efficiency allows us to handle a high volume of claims without sacrificing quality.”

Giving back never goes out of style. The SCC team at the Make-A-Wish Ball, honoring children and celebrating their wishes.

Partnerships That Matter

Collaboration is another cornerstone of the firm’s success. Over the years, they’ve built strong relationships with referral partners across Florida. “We see a referral as the greatest compliment someone can give,” says Serrano. “If we don’t handle that referral with care, it reflects on them as much as on us. It’s client-centric and relationship-driven.”

Serrano and Cagan also credit their complementary skills for the firm’s smooth operation. “Jon handles the operations, payroll, and finances,” Serrano explains, “while I manage attorneys and staff. By dividing responsibilities clearly, we can focus on our strengths and ensure the firm runs efficiently.”

This balance allows the team to maintain high standards while expanding to meet the demands of Florida’s unpredictable storms.

Client and Community Impact

The firm’s work extends beyond individual homeowners to the broader community. Cagan notes that timely and fair settlements help client’s put their lives back together, and Serrano adds that staffing for storm surges is key. “We make sure we’re appropriately staffed when a hurricane hits. That way, we can manage the influx effectively,” he says.

This is reflected not only in their growing staff but also with incomparable retention. From three team members in 2022 to 25 today, the firm has scaled to meet Florida’s growing needs. There are many reasons why people choose to stay put.

Much of this has to do with the partners looking beyond professional achievements, placing a strong emphasis on personal impact. Charity involvement, family-friendly policies, and community engagement are core to their identity.

“We care about our clients and our community,” says Cagan. “A lot of our attorneys have stayed with us long-term because they share our commitment to people, not just cases.”

Serrano adds a personal note: “We’ve always pushed a lifestyle that values family. It’s not just about long hours—it’s about being present for the people we serve and for our own families.”

Looking Ahead

As Florida’s insurance landscape evolves, so too does the firm’s approach. Policy changes, new exclusions, and shifting legal frameworks present challenges, but Serrano, Cagan & Cagan remains adaptive.

“We can’t control the storms,” Cagan notes, “but we can stay true to the foundation and character of our firm. Our focus is on people, integrity, and service—those values don’t change.”

For his part, Serrano sees the future in terms of measured growth and ongoing advocacy. “Since we started, the pendulum has swung in favor of insurance companies at times. We’re hoping to push back and ensure homeowners are treated fairly. That’s what drives us—fairness, efficiency, and results.”

Both men share a vision of leaving a legacy built on care and community impact. “People should know we cared and gave back,” Cagan reflects, “not just to our clients but to the broader community through charity and engagement.”

Both men emphasize lifestyle and workplace culture, ensuring employees have balance while contributing meaningfully to the firm’s mission.

“People should know we cared and gave back,” Cagan reflects, “not just to our clients but to the broader community through charity and engagement.”

A Winning Philosophy

At the heart of Serrano, Cagan & Cagan’s work is a simple principle: every client deserves fairness, every claim deserves diligence, and every home deserves protection. Their superhero branding may capture attention, but it’s the real-world results—the closed claims, restored homes, and relieved families—that define them. In a legal landscape where policyholders often feel powerless, The Claim Closers stand as advocates, strategists, and allies.

“We’ve always aimed to make the process as clear and fast as possible,” Serrano says. “Our clients’ peace of mind is just as important as the settlement itself.”

“At the end of the day, we’re here for the long haul. It’s about integrity, service, and ensuring that when people call us, they know they’re in capable hands,” adds Cagan.

From law school friends to seasoned partners, Frank Serrano and Jon Cagan have built more than a firm—they’ve built a promise. One that echoes across Florida, through neighborhoods battered by storms, across roofs repaired, and into the lives of homeowners who finally get the compensation they deserve. They are The Claim Closers, fighting for fairness one claim at a time.

At a Glance

Serrano, Cagan, & Cagan
Offices in Jacksonville, Orlando, Ocala, & Tampa (By appointment only)
877-472-2529
serranocagan.com

Practice Areas

THE TEAM

MANAGING PARTNER FRANK SERRANO

Education

Memberships & Honors

MANAGING PARTNER JON CAGAN

Education

Memberships & Honors