Clearly, generative AI has changed the game when it comes to content creation. It can write product descriptions, poetry, and even college-level essays in a matter of seconds, making it no surprise that law firms and their marketing teams are considering how to use AI to generate blog content. Let’s get the broader question out of the way – you
ChatGPT and other applications using generative AI have astonished the world with their ability to create human-sounding content in seconds. Unsurprisingly, marketing agencies and businesses have been racing to determine how best to use AI to improve efficiency and cut costs. Law firms are no exception, and lawyers and legal marketing agencies are undoubtedly wondering whether they can use generative
It’s an understatement to say that generative AI has taken the world by storm. It’s hard to go a day without hearing about ChatGPT or another new application in the news, and the pace of development is dizzying. In response, there have been calls to halt development in order to fully explore the risks to society raised by generative AI,
Home Category Child Category A 2021 survey by Martindale Avvo revealed that 70% of US consumers use the internet to research their legal issue and find an attorney. It follows that attorneys who rely solely on referrals to generate new business will soon be left behind. But what online marketing strategies are actually getting results in today’s competitive landscape? For
In my conversations with attorneys, I often have to break down the different marketing opportunities available to them and the impact they make. Not every approach works for all law firms, and, unfortunately, funds are often wasted on the wrong campaign or a poorly trained agency. Accordingly, this article explains the options and offers the pros and cons of each
With TikTok, Instagram and Facebook Reels and now YouTube shorts, social media platforms are focusing on short-form video content. Creating short-form video content for your law firm and personal brand is a great way to grow your visibility and generate more cases. YouTube shorts initially came out in 2021 and back then the algorithm was very different than it is
An ongoing challenge of running a business is bringing in new customers. That’s true for everything from local restaurants and mom-&-pop grocery stores to giant corporations like McDonald’s and Microsoft. It’s no different for law firms. How does a law firm bring in new clients? Sure, there are your typical answers – doing excellent work for your existing clients, client
Until recently, Artificial Intelligence (AI) belonged to the future. It was something we wondered about and saw in sci-fi movies – but AI is here now. In fact, everyday applications of AI have been around for some time, from the facial recognition technology in your phone to Amazon’s voice assistant Alexa. On November 30, OpenAI quietly released ChatGPT to the
Whether you’re a professional digital marketer or simply an attorney monitoring the performance of your website, Google Analytics is a critical tool to utilize in your assessments. Google offers training such as the Google Analytics Academy for Beginners and other programs for advanced users, but attorneys often lack the time to undergo this type of program. Further, understanding the reports
As a legal professional, your single biggest selling points are your professionalism, experience and expertise. The best way to attract new clients is to ensure you communicate those qualities in your marketing materials and brand-building exercises. Clients want to know that their lawyer is invested in their case, takes it seriously and is capable of winning. But how do you
Clearly, generative AI has changed the game when it comes to content creation. It can write product descriptions, poetry, and even college-level essays in a matter of seconds, making it no surprise that law firms and their marketing teams are considering how to use AI to generate blog content. Let’s get the broader question out of the way – you
ChatGPT and other applications using generative AI have astonished the world with their ability to create human-sounding content in seconds. Unsurprisingly, marketing agencies and businesses have been racing to determine how best to use AI to improve efficiency and cut costs. Law firms are no exception, and lawyers and legal marketing agencies are undoubtedly wondering whether they can use generative
It’s an understatement to say that generative AI has taken the world by storm. It’s hard to go a day without hearing about ChatGPT or another new application in the news, and the pace of development is dizzying. In response, there have been calls to halt development in order to fully explore the risks to society raised by generative AI,
Home Category Child Category A 2021 survey by Martindale Avvo revealed that 70% of US consumers use the internet to research their legal issue and find an attorney. It follows that attorneys who rely solely on referrals to generate new business will soon be left behind. But what online marketing strategies are actually getting results in today’s competitive landscape? For
In my conversations with attorneys, I often have to break down the different marketing opportunities available to them and the impact they make. Not every approach works for all law firms, and, unfortunately, funds are often wasted on the wrong campaign or a poorly trained agency. Accordingly, this article explains the options and offers the pros and cons of each
With TikTok, Instagram and Facebook Reels and now YouTube shorts, social media platforms are focusing on short-form video content. Creating short-form video content for your law firm and personal brand is a great way to grow your visibility and generate more cases. YouTube shorts initially came out in 2021 and back then the algorithm was very different than it is
An ongoing challenge of running a business is bringing in new customers. That’s true for everything from local restaurants and mom-&-pop grocery stores to giant corporations like McDonald’s and Microsoft. It’s no different for law firms. How does a law firm bring in new clients? Sure, there are your typical answers – doing excellent work for your existing clients, client
Until recently, Artificial Intelligence (AI) belonged to the future. It was something we wondered about and saw in sci-fi movies – but AI is here now. In fact, everyday applications of AI have been around for some time, from the facial recognition technology in your phone to Amazon’s voice assistant Alexa. On November 30, OpenAI quietly released ChatGPT to the
Whether you’re a professional digital marketer or simply an attorney monitoring the performance of your website, Google Analytics is a critical tool to utilize in your assessments. Google offers training such as the Google Analytics Academy for Beginners and other programs for advanced users, but attorneys often lack the time to undergo this type of program. Further, understanding the reports
As a legal professional, your single biggest selling points are your professionalism, experience and expertise. The best way to attract new clients is to ensure you communicate those qualities in your marketing materials and brand-building exercises. Clients want to know that their lawyer is invested in their case, takes it seriously and is capable of winning. But how do you
