Most attorneys know they need to have a LinkedIn profile. The problem is that lawyers seem dumbfounded when it comes to using LinkedIn as a means of client development. It’s a mystery to them. It shouldn’t be. Why? In 2015, I wrote a short LinkedIn post with some really good tips on recruiting partners. That one post earned me a
I was about a decade into my professional career in sales – first in professional sports and then in the tech world – before I went to law school. I had always been intrigued by the law; I found the entrepreneurial aspects of it attractive and loved how it played such an integral role in both history and the future.
So, let me ask you, how much time are you devoting to client development and retention? Do you have a workable “system” in place that runs on autopilot so that you are constantly building visibility to draw new clients to you? How often do you check in with your best clients to see how they’re doing, what they think of
At NextLevel, we work only with lawyers and law firms. In our more than decade of experience, through trial and error, we’ve become experts in Facebook, designing and placing Facebook ads, and generating leads for our clients. Here are the five best practices we’ve developed for getting leads on Facebook to allow you to profit from our decade of trial
Nearly everyone on the planet is familiar with the COVID-19 pandemic by now. With many countries on lockdown, the “new normal” of social distancing and wearing face masks and an increased focus on hand washing, the world in 2020 is already drastically different than the way we lived just six months ago. Amidst the economic turmoil and other devastating consequences
Below is an updated list of 11 social media tools and apps I’ve investigated that you can use in your law firm marketing. RecordScreen.io. You can use this tool to record your screen and camera simultaneously. It will give you the option to choose Screen + Cam or Screen Only. Once you pick the option you want, you can then
Leaders of the corporate world have advanced their global organizations by leaps and bounds by ushering in the era of Client Experience. Client Experience is the regular practice of bringing the client’s voice to the table, and structuring operations and services that meet (or exceed) their expectations. Think of it as doing everything you can to anticipate and understand what
Since we’ve all got a little extra time on our hands these days, now is the perfect time to really take advantage and work on your content marketing for your firm. Because social media is the biggest and most effective way of marketing right now, it’s important that you’re posting great content consistently. But consistency is hard when you have
It’s no secret: for any organization, smart marketing finds creative ways to deliver the right message to the right people in the right way. For law firms in particular, clear, cohesive marketing initiatives can significantly increase awareness and understanding of a firm’s practices and professionals and expand their book of business. For current and potential clients, accurate, truthful, and transparent
Recent data reveals that there are now over 700,000 active podcasts, and more than 29 million podcast episodes. 32 percent of the U.S. population listens to podcasts at least once a month, while 22 percent listens to podcasts weekly. Podcasts are truly all the rage at the moment, and unsurprisingly, more and more businesses are starting to explore podcasting as
Most attorneys know they need to have a LinkedIn profile. The problem is that lawyers seem dumbfounded when it comes to using LinkedIn as a means of client development. It’s a mystery to them. It shouldn’t be. Why? In 2015, I wrote a short LinkedIn post with some really good tips on recruiting partners. That one post earned me a
I was about a decade into my professional career in sales – first in professional sports and then in the tech world – before I went to law school. I had always been intrigued by the law; I found the entrepreneurial aspects of it attractive and loved how it played such an integral role in both history and the future.
So, let me ask you, how much time are you devoting to client development and retention? Do you have a workable “system” in place that runs on autopilot so that you are constantly building visibility to draw new clients to you? How often do you check in with your best clients to see how they’re doing, what they think of
At NextLevel, we work only with lawyers and law firms. In our more than decade of experience, through trial and error, we’ve become experts in Facebook, designing and placing Facebook ads, and generating leads for our clients. Here are the five best practices we’ve developed for getting leads on Facebook to allow you to profit from our decade of trial
Nearly everyone on the planet is familiar with the COVID-19 pandemic by now. With many countries on lockdown, the “new normal” of social distancing and wearing face masks and an increased focus on hand washing, the world in 2020 is already drastically different than the way we lived just six months ago. Amidst the economic turmoil and other devastating consequences
Below is an updated list of 11 social media tools and apps I’ve investigated that you can use in your law firm marketing. RecordScreen.io. You can use this tool to record your screen and camera simultaneously. It will give you the option to choose Screen + Cam or Screen Only. Once you pick the option you want, you can then
Leaders of the corporate world have advanced their global organizations by leaps and bounds by ushering in the era of Client Experience. Client Experience is the regular practice of bringing the client’s voice to the table, and structuring operations and services that meet (or exceed) their expectations. Think of it as doing everything you can to anticipate and understand what
Since we’ve all got a little extra time on our hands these days, now is the perfect time to really take advantage and work on your content marketing for your firm. Because social media is the biggest and most effective way of marketing right now, it’s important that you’re posting great content consistently. But consistency is hard when you have
It’s no secret: for any organization, smart marketing finds creative ways to deliver the right message to the right people in the right way. For law firms in particular, clear, cohesive marketing initiatives can significantly increase awareness and understanding of a firm’s practices and professionals and expand their book of business. For current and potential clients, accurate, truthful, and transparent
Recent data reveals that there are now over 700,000 active podcasts, and more than 29 million podcast episodes. 32 percent of the U.S. population listens to podcasts at least once a month, while 22 percent listens to podcasts weekly. Podcasts are truly all the rage at the moment, and unsurprisingly, more and more businesses are starting to explore podcasting as
