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Rafi Law Group: The Future of Personal Injury Is Here

Every once in a while, a law firm redefines what it means to serve. For Arizona and thousands of families across the state, that firm is Rafi Law Group. Founded by Brandon B. Rafi in 2015, the firm has grown from a local practice into what many now consider one of the most impactful and client-focused personal injury law firms in the country.

“At the end of the day, we’re not just helping clients, we’re helping people rebuild their lives,” says Rafi. “This community raised me, and I feel a responsibility to give back tenfold.”

With eight offices across Arizona, including a newly opened Yuma location, Rafi Law Group is available to clients 24/7 with a team of 25 established attorneys and over 250 support staff who all share the same mission – to be there when it matters most. The firm has served over 50,000 Arizonans and recovered hundreds of millions in compensation for those who needed it most.

But numbers only tell part of the story.

The grand opening of the new Yuma office.

What truly sets Rafi Law Group apart is its deep focus on people. The firm’s culture is built on compassion, responsiveness, and meaningful personal connection. “When someone walks through our doors, they’re often going through one of the hardest moments of their lives. It’s our job to ease that burden and walk with them every step of the way,” Rafi says.

From car accidents and dog bites to catastrophic injuries and wrongful death cases, every matter is handled with care, urgency, and a high level of excellence. Rafi’s approach is rooted in lived experience and moral clarity. He often tells his team, “Be the person you’d want fighting for your family.”

The firm’s legal strategy centers on building long-term relationships with clients and ensuring that their stories are heard and understood. Every case begins with a detailed intake process where attorneys and staff listen deeply to the needs of the injured person and their families. That process not only guides legal strategy but also builds trust. Rafi believes that legal representation is more than casework. It’s about advocacy and being a reliable presence through some of life’s hardest chapters.

Their client-first approach is not only a principle but a lived value. The firm has implemented dedicated case teams that remain consistent throughout the legal journey, giving clients a sense of stability and continuity. This consistency has allowed Rafi Law Group to maintain some of the highest client satisfaction rates in the industry.

The grand opening of the newly named Brandon B. Rafi and Paige Rafi Pediatric Intensive Care Unit at Valleywise Health Foundation.

Beyond the office, Rafi Law Group has become a powerful force in the community. Through its philanthropic arm, Rafi’s Hope, the firm has donated over $335,000 and volunteered more than 1,300 hours in the past year alone. Volunteers support efforts a few times a month, every month. Their Summer of Service initiative was designed to increase impact during the hotter months of the year and mobilized staff for 12 consecutive weeks of service across Arizona. Whether it’s donating supplies to local teachers, serving meals to families in need, or collecting and distributing water when the temperatures hit triple digits, the Rafi Law Group team always shows up with heart.

One of the most celebrated events last year was the firm’s Back-to-School Bash, where Rafi Law Group partnered with local favorite Taco Boys to provide over 500 backpacks filled with school supplies to students in need. Families were also treated to a free meal, creating a memorable and meaningful community gathering. The success of the event has inspired the team to look ahead at ways to grow it, possibly even including new elements like free shoes or on-site wellness services in the years to come.

The community connection doesn’t stop there. Rafi’s Hope has continued to grow stronger through long-term partnerships with trusted local organizations. In addition to returning to schools and food banks every year, the team is getting ready to launch its Rafi’s Día del Niño initiative, which will collect food throughout the month of April for St. Vincent de Paul and end with a fun Día del Niño celebration.

Rafi’s Hope continues to build meaningful relationships with local schools, shelters and nonprofits. Volunteers from the firm often bring their own families to participate in outreach efforts, showing that service is part of the company culture. It is not just a seasonal commitment, but something ingrained in the everyday work of Rafi Law Group. The initiative has evolved into a year-round tradition, reflecting the firm’s belief that community service is not something reserved for special occasions, but a shared responsibility.

In fact, many of the firm’s initiatives are shaped by suggestions from employees who live in the neighborhoods they serve. It’s common for team members to advocate for causes close to their hearts, leading to new partnerships, donation drives, or outreach events. This collaborative approach has strengthened bonds within the firm and helped extend its community footprint across different regions of the state.

The commitment of Rafi and his wife, Paige, to the Valleywise Health Foundation was honored in a lasting way when the pediatric intensive care unit at Valleywise was named the Brandon B. Rafi and Paige Rafi Pediatric Intensive Care Unit. The unit provides lifesaving care to Arizona’s most vulnerable children, and Rafi has made it clear that the investment is just the beginning of a broader effort to support pediatric healthcare and health equity in Arizona.

“Supporting the PICU means supporting families at their most fragile moment,” Rafi says. “We want every parent to know that there are people out there fighting for their child’s well-being, just as we fight for our clients every single day.”

That passion for service is reflected internally too. Rafi Law Group prides itself on a workplace culture that emphasizes mentorship, growth and collaboration. New attorneys are paired with seasoned professionals and given access to a structured development track. From weekly legal workshops to wellness support and volunteer days, the firm has created a professional home where people are valued.

Rafi Law Group
Rafi and his wife, Paige, with their two sons
Rafi on the Grand Canyon University’s basketball court with Coach Bryce Drew.

The firm also offers robust training programs for non-legal staff, empowering every employee to understand the client experience and contribute meaningfully to the firm’s mission. By aligning every department under the same vision of service and excellence, Rafi Law Group ensures that no matter who answers the phone or processes a file, clients are met with care, respect, and efficiency.

One of the firm’s key differentiators is its in-house creative and marketing department, Rafi Studios. Entirely staffed by Arizona-born and raised creatives, Rafi Studios is responsible for the bold, recognizable branding that has made the firm a household name. From local billboards to social media campaigns, every piece of storytelling is rooted in authenticity. The studio doesn’t just promote legal services, it highlights local heroes, community events, and the firm’s outreach in ways that feel organic and deeply connected to Arizona culture.

“Rafi Studios is the voice behind our brand, but more importantly, they’re the storytellers of our mission,” Rafi explains. “They’re not just marketers. They’re part of the community, just like our clients.”

Their marketing strategy is multi-
layered and mission driven. Whether
it’s a campaign spotlighting the organizations they serve, a collaborative giveaway with a local sneaker shop, or teaming up with a local Arizona rapper for their viral English jingle, Rafi Studios ensures that every piece of content inspires, informs, and invites engagement. It’s marketing with a purpose, and it has helped the firm become one of the most recognized names in the state.

Client success stories also fuel the firm’s drive. Rafi Law Group frequently hears from past clients who express deep gratitude not only for legal victories, but also for how they were treated throughout the process. From the receptionist’s first warm greeting to the paralegal’s regular check-ins and the attorney’s straightforward communication, clients consistently cite the team’s humanity and empathy. These experiences are a reminder that results matter, but relationships matter more.

Rafi’s leadership style is grounded in high expectations and mutual respect. He encourages initiative, rewards integrity, and fosters a collaborative environment where every voice matters. “I want people here who genuinely care,” he says. “Care about our clients, care about the work, and care about each other. That’s the culture we’ve built, and it’s what keeps us moving forward.”

Looking ahead, Rafi Law Group is focused on deepening its impact. The team is exploring new ways to build stronger ties with schools, healthcare providers, and community-based organizations while extending their outreach to families who may not know where to turn. They are also planning to offer more educational workshops and open houses at each office to give residents a better understanding of their rights and legal options. With plans to expand their Rafi’s Hope programming and make each office location a true community hub, the future is bright.

Rafi’s story is one of ambition fueled by purpose. His goal was never just to build a successful law firm, but to build a platform. One that could amplify voices, protect families, and leave communities stronger than before. And through Rafi Law Group, that goal is being realized every single day.

“I’ve never wanted this firm to just be about the wins. I wanted it to be about impact,” Rafi says. “And if we’re doing this right, our clients, our staff, and our community all feel that impact in a real way.”

At Rafi Law Group, excellence is not just a goal. It’s the way they operate. From the office to the classroom to the community, their commitment remains the same – be present, be compassionate, and be relentless in the pursuit of justice and service. And as the firm continues to grow and serve, one thing remains clear. Arizona has a law firm it can truly be proud of.

Before we close, Rafi reflected on what makes being part of the legal community so fulfilling.

“One of the things I admire most about this profession is the way so many legal professionals dedicate themselves to service. Whether it’s long nights spent reviewing cases or volunteering time to educate the public, I see people in this field who care deeply about justice and about people. It inspires me to keep pushing the standard forward, not just for our clients, but for the future of this profession.”

I’ve never wanted this firm to just be about the wins. I wanted it to be about impact. And if we’re doing this right, our clients, our staff, and our community all feel that impact in a real way.

At a Glance

Rafi Law Group
4701 N. 24th Street Bldg C.
Phoenix, AZ 85016
623-388-4333
RafiLawGroup.com

Other Locations
Phoenix, Avondale, Mesa,
North Phoenix, Tucson, Yuma

Practice Areas

  • Car Accidents
  • Motorcycle Accidents
  • Premises Liability
  • Slip & Falls
  • Dog Bites
  • Wrongful Death
  • Catastrophic Death

Education

  • Juris Doctor, Phoenix School of Law, 2011
  • Bachelor’s Degree, University of Arizona, 2008
  • Brophy College Preparatory

Honors

  • No. 1 Place to Work in Law, AZ Big 10, 2025
  • 40 Under 40 Award by the Phoenix Business Journal, 2024
  • Philanthropic Business Leader of the Year, 2024
  • AZ Business Angel of the Year Award, 2024
  • Most Admired Companies, 2024
  • Most Influential Minority Business Leaders in Arizona, 2024
  • AZ Big 100, 2024 and 2025
  • Top 100 Lawyers, 2024 and 2025
  • Phoenix Magazine Top Lawyer, 2023 and 2024

Community Involvement

  • Rafi’s Hope
  • Rafi’s Summer of Service
  • Rafi’s Dia del Niño
  • Brandon B. Rafi and Paige
  • Rafi Pediatric Intensive Care Unit at Valleywise Health

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