When evaluating a lawyer’s website for areas of improvement, one of the first places I look is a client’s blog. More often than not, the blog is non-existent or simply serves as an ineffective PR hub for the law firm. Attorneys don’t realize that their blog is an untapped resource that could vastly improve their legal marketing campaign. Yes, blogging
Creating a PPC (pay-per-click) landing page is the key to converting your paid traffic. If you’re not familiar with these pages, they’re standalone web pages used in a paid ad campaign, such as Google AdWords or similar services. When a visitor clicks on a paid ad, they’re taken to the landing page. Effective PPC landing pages are both an art
Looking to boost your law firm’s digital presence? Explore my detailed guide to local service ads for lawyers, including how to get Google screened! If you’re trying to boost your law firm to the top of the search results page, local service ads are a surefire way to achieve maximum visibility while gaining quality leads and growing your business. When
I’ve written hundreds of articles for and about attorneys. What does that have to do with anything? Essentially, the same key points utilized to create an interesting article are virtually identical to those that make a compelling, engaging and informative professional bio. More importantly, they are the same aspects that, when done right, lead to the next step – a
To help law firms discover the most effective marketing strategies, we asked marketing professionals and attorneys for their top idea to drive client leads. Below are the top 11 tips for small law firms from promotional videos to content marketing. Guest Content Marketing Guest blogging is one marketing strategy to generate leads. Posting content on other sites can earn links
The social audio space launched in 2020 with an app called clubhouse. Many lawyers flocked to the clubhouse app, and they started engaging on social audio. If you have never tried social audio, it is quite an engaging experience, and it can even be addictive. How Social Audio Works? You can go into rooms that are discussing a specific topic
If you have sat in any media discussions recently you have heard all the latest media terms. Linear TV, Addressable TV, OTT and CTV. What do they mean? How can each work for your benefit? Should you take advantage of these technologies to increase the number and types of cases you are getting? What’s the best way to go about
To help lawyers advertise on Facebook, we asked marketing professionals and business leaders for their best Facebook ads tips for lawyers. From optimizing for mobile to using lookalike audiences and geotargeting, there are several strategies to use for Facebook ads. Here are eight actionable Facebook ads tips for lawyers: Start With Your Audience Insights Optimize for Mobile Consider the Goal
When it comes to “breach of duty,” there’s nothing that can stop a skilled medical malpractice attorney from proving negligence. But, when it comes to formulating a strategy for medical malpractice SEO, the path isn’t as clear. While you have crafted expertise in formulating a strategy to obtain top-dollar claims, I have formulated a strategy for lawyers to gain clients
We’re all getting used to speaking our voice searches to Siri using our smartphones and smart speakers. This certainly makes life easier, especially if we’re driving or have our hands full at home. But what are the implications for Google searches when users are speaking rather than typing? And what does this mean for lawyers who want to market their
When evaluating a lawyer’s website for areas of improvement, one of the first places I look is a client’s blog. More often than not, the blog is non-existent or simply serves as an ineffective PR hub for the law firm. Attorneys don’t realize that their blog is an untapped resource that could vastly improve their legal marketing campaign. Yes, blogging
Creating a PPC (pay-per-click) landing page is the key to converting your paid traffic. If you’re not familiar with these pages, they’re standalone web pages used in a paid ad campaign, such as Google AdWords or similar services. When a visitor clicks on a paid ad, they’re taken to the landing page. Effective PPC landing pages are both an art
Looking to boost your law firm’s digital presence? Explore my detailed guide to local service ads for lawyers, including how to get Google screened! If you’re trying to boost your law firm to the top of the search results page, local service ads are a surefire way to achieve maximum visibility while gaining quality leads and growing your business. When
I’ve written hundreds of articles for and about attorneys. What does that have to do with anything? Essentially, the same key points utilized to create an interesting article are virtually identical to those that make a compelling, engaging and informative professional bio. More importantly, they are the same aspects that, when done right, lead to the next step – a
To help law firms discover the most effective marketing strategies, we asked marketing professionals and attorneys for their top idea to drive client leads. Below are the top 11 tips for small law firms from promotional videos to content marketing. Guest Content Marketing Guest blogging is one marketing strategy to generate leads. Posting content on other sites can earn links
The social audio space launched in 2020 with an app called clubhouse. Many lawyers flocked to the clubhouse app, and they started engaging on social audio. If you have never tried social audio, it is quite an engaging experience, and it can even be addictive. How Social Audio Works? You can go into rooms that are discussing a specific topic
If you have sat in any media discussions recently you have heard all the latest media terms. Linear TV, Addressable TV, OTT and CTV. What do they mean? How can each work for your benefit? Should you take advantage of these technologies to increase the number and types of cases you are getting? What’s the best way to go about
To help lawyers advertise on Facebook, we asked marketing professionals and business leaders for their best Facebook ads tips for lawyers. From optimizing for mobile to using lookalike audiences and geotargeting, there are several strategies to use for Facebook ads. Here are eight actionable Facebook ads tips for lawyers: Start With Your Audience Insights Optimize for Mobile Consider the Goal
When it comes to “breach of duty,” there’s nothing that can stop a skilled medical malpractice attorney from proving negligence. But, when it comes to formulating a strategy for medical malpractice SEO, the path isn’t as clear. While you have crafted expertise in formulating a strategy to obtain top-dollar claims, I have formulated a strategy for lawyers to gain clients
We’re all getting used to speaking our voice searches to Siri using our smartphones and smart speakers. This certainly makes life easier, especially if we’re driving or have our hands full at home. But what are the implications for Google searches when users are speaking rather than typing? And what does this mean for lawyers who want to market their
