Clients sitting across from Alreen Haeggquist quickly sense a difference.
She has shaped her firm, Haeggquist & Eck, through her lived experience and by deliberately sharing her message beyond the courtroom.
“I was being bullied and teased a lot through elementary and middle school because I looked different in a sea of white kids,” Haeggquist says. “I was also ridiculed for being the only Muslim.”
After the school day ended, she went home and endured sexual, physical, and mental abuse at the hands of her father and other family members. She made her first suicide attempt at age 10.
Haeggquist’s trauma is the foundation of her empathy.
STANDING YOUR GROUND
Now, Haeggquist shares her story with her clients and the world at large. She believes her clients need to know how deeply she understands their experiences.
That shared understanding creates trust faster. It reduces the pressure clients feel to justify their pain. It allows conversations to move at a comfortable pace for the client, not the pace the legal process generally prefers.
Clients choose Haeggquist because they know she will believe, respect, and handle their experience with care.
Haeggquist & Eck focuses on issues that sit at the intersection of power and vulnerability: Sexual assault. Human trafficking. Discrimination. Workplace retaliation.
These are emotionally heavy cases. They often involve fighting institutions with resources, lawyers, and incentives to delay and deflect.
“The law applies to everyone,” Haeggquist said in the LawHer podcast. “When you know it and understand it, you can stand your ground.”
Over the past five years, Haeggquist has relied on Rankings.io, the elite performance marketing agency for personal injury law firms, to amplify that message with content, on-site SEO, local SEO, and link-building services.
That partnership empowers her voice to reach a broader audience, extending access to trauma-informed representation for people navigating crises.
THE BEGINNING
From the beginning, Haeggquist was intentional about building something different.
After years at a large plaintiffs’ firm, Haeggquist encountered a ceiling. Advacement came with conditions. True partnership was impossible.
So she left.
With only $5,000 and a clear sense of what she refused to compromise, her law firm was born.
Woman-owned and largely staffed by women, Haeggquist & Eck’s team
composition did not happen by accident. It reflects her belief that gender, hierarchy, or tradition should not constrain people when it comes to how they practice law or grow into leadership.
Haeggquist built her practice around trauma-informed law because she understands that the legal system often overlooks the human cost of harm.
That approach shows up in concrete ways. In how her firm handles intake conversations. In how she and the other lawyers at Haeggquist & Eck prepare clients for depositions and testimony. And in how she fights to give survivors more agency in a process that too often takes it away.
For Haeggquist and her team, the goal isn’t just to win cases. It’s to pursue justice without re-inflicting harm along the way.
Haeggquist holds her firm to that standard because she knows that outcomes alone are not the measure of success. A client’s experience while on the path to resolution matters, too.
With Rankings.io helping her, people who might never have encountered trauma-informed representation now know where to turn.
TURNING PAIN INTO POWER
As her firm took shape, Haeggquist also began to think more intentionally about how her message traveled beyond it.
Her book, Fired Up: Fueling Triumph from Trauma, is an extension of the same values she brings into her law practice.
In the book, she writes candidly about trauma, confidence, and what it means to turn painful experiences into forward motion. Not by minimizing what happened, and not by reframing it as something positive, but by refusing to let it remain silent or unresolved.
At its core, Fired Up is about agency.
On the Personal Injury Mastermind w/ Chris Dreyer podcast, Alreen Haeggquist speaks candidly about the moment she realized that staying invisible was no longer an option.
“People have to know you exist in order to get cases,” she says.
She also explores the operational side of building a law firm from the ground up, and breaks down her firm’s growth into a series of deliberate choices.
FINDING CONFIDENCE
For Haeggquist, confidence is not something you’re born with.
She built hers through preparation. Through knowing the law. Through understanding the facts well enough to stand firm when challenged.
“You have to have the confidence that you know what you’re talking about, but that confidence comes from knowing the law and understanding your facts,” Haeggquist said in the LawHer podcast.
As that philosophy reaches more people, it gives language to those who have learned to doubt themselves, and clarity to those learning how to speak up.
With Rankings.io expanding the reach of Haeggquist & Eck, that message now finds the people who need it most.
