As a part of its editorial mission, Attorney at Law Magazine highlights articles to help guide lawyers toward a more successful business. As a part of that mission, Attorney at Law Magazine provides articles from legal professionals on the latest trends in legal marketing.
Marketing is something that many lawyers struggle with. It can be intimidating for some lawyers, while others can feel uncomfortable “bragging” about themselves. If you’re someone who cringes at the thought of legal marketing, know that you CAN become really […]
As with any business, your ability to bring in new clients is a determining factor for your firm’s success. While there are countless ways to create exposure and introduce yourself to new prospects, few are as necessary as Local Search. […]
With website speed, first impressions really do count. A slow website will harm your law firm. The world operates much faster than in the past. This also means that when it comes to your law firm and your website speed, […]
For this article, I thought it would be fun to look at marketing a little differently and to prove (or not) some of the most common marketing myths I have heard from the lawyers I have worked with. Please review […]
Small law firms and individual lawyers are stretched thin with both money and time. This article offers 10 practical marketing tips that do not cost a lot of money and can be implemented immediately. 1. Create a Marketing Function Every […]
If you ask 1000 lawyers of the same discipline what single trait makes them a good lawyer, you’ll probably get very similar answers. IP lawyers will say it’s their comprehension of Engineering. Litigators will say they can strongly argue any […]
It is widely accepted that Data Analytics can help law firms become more profitable and efficient. In fact, a recent survey conducted by ALM Intelligence and Lexis Nexis found that 93% of respondents feel Data Analytics would add value to […]
As a lawyer, you know you need to do more networking, more industry outreach, and more one-on-one lunches with prospective clients and referral sources. You likely won’t dispute the fact that a significant portion – up to 80% – of […]
A leading legal software company’s online ad says: “Before we’re lawyers, we’re human beings.” The inference is that the productivity gains from their software allows more time with the family – but perhaps it’s appropriate to look at it differently: […]
In 2016, I received a frantic call from an attorney (for the sake of confidentiality, we’ll call him John.) John had spent upwards of $10,000 on failed SEO by one of those self-proclaimed SEO agencies. He had a few months […]
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