As a part of its editorial mission, Attorney at Law Magazine highlights articles to help guide lawyers toward a more successful business. As a part of that mission, Attorney at Law Magazine provides articles from legal professionals on the latest trends in legal marketing.
Last month we revisited the difference between sales and marketing, and how to kick your network into high gear. I also provided several tips you can use before you meet with a high value prospective client or referral source. This […]
With a total of 1.3 million lawyers in the United States, 500,000 are small firms that struggle to gain visibility. An increase of nearly 15% of lawyers nationally in the past ten years has made it even harder to generate […]
Social media tools can make your law firm marketing more effective, efficient and systemized. Check out these 15 social media tools that you can start using immediately. Otter Voice Notes: This tool enables you to take voice notes and generate […]
In today’s world of artificial intelligence, new legal technologies, and other shiny objects vying for your attention, it’s easy to feel overwhelmed by all the possibilities you have in marketing. Combine that with the overwhelming competition you likely face every […]
Have you ever been looking for something online, and used the search query “near me” or added your city to your search? If so, you’re not alone. Recent studies show that almost 50 percent of Google searches have local intent […]
Everyone talks about social media networking, but old fashioned face-to-face time is necessary to develop meaningful, deep personal and professional relationships. But who has the time and the money to regularly meet potential referral sources for lunch? A business lunch […]
Marketing is something that many lawyers struggle with. It can be intimidating for some lawyers, while others can feel uncomfortable “bragging” about themselves. If you’re someone who cringes at the thought of legal marketing, know that you CAN become really […]
As with any business, your ability to bring in new clients is a determining factor for your firm’s success. While there are countless ways to create exposure and introduce yourself to new prospects, few are as necessary as Local Search. […]
With website speed, first impressions really do count. A slow website will harm your law firm. The world operates much faster than in the past. This also means that when it comes to your law firm and your website speed, […]
For this article, I thought it would be fun to look at marketing a little differently and to prove (or not) some of the most common marketing myths I have heard from the lawyers I have worked with. Please review […]
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