As a part of its editorial mission, Attorney at Law Magazine highlights articles to help guide lawyers toward a more successful business. As a part of that mission, Attorney at Law Magazine provides articles from legal professionals on the latest trends in legal marketing.
Thanks to the advent of the search engine and its many local directory sites, it has become increasingly easier for businesses to connect with potential customers with the simple click of a mouse. This is especially true for attorneys. Appearing […]
You are a proud owner of a purpose-business, although it probably feels like it owns you. And you work tirelessly serving your customers to make it grow. But it has become increasingly difficult to stand out in what experts are […]
As we embark upon a new year, this is the time to evaluate everything — including your law firm marketing strategy. There are lots of different marketing strategies that you can incorporate into your law firm. However, one of the […]
Most of the lawyers I work with across the country enjoy brainstorming new ideas; especially this time of year. Often, they look at what other lawyers are doing and say, “If THIS firm is doing it, we should be too!” […]
For a local law firm, it can be hard to compete with the larger-sized billboard giants and television T.V. ads, but if you are strategic in your approach to local optimization and have access to the right tools, you can […]
Every year around this time, I publish an article on the value of crafting a written marketing/business communications plan and the imperative to implement it as a marketing roadmap for the year’s business development activities. Then, invariably, every year we […]
The holiday party season is here and while festive gatherings can be fun, they can also be a minefield. As a private practicing lawyer, it is important to understand the nuances of presenting and building a strong image before workplace […]
Are you looking to increase your views on LinkedIn? If so, you should definitely consider utilizing native video on this site and its app. The native-video feature is available on your mobile device, so make sure to download the LinkedIn […]
Google My Business (“GMB”) is arguably the most powerful local citation that you can acquire. In essence, it is THE search engine that majority of your potential clients will use to find your law firm. If your GMB profile is not complete […]
Using social media used to be simple. Write a blog for your website, add it to your HootSuite calendar with a few words of explanation, include a link to the website and it was done. On the appointed day, your […]
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