As a part of its editorial mission, Attorney at Law Magazine highlights articles to help guide lawyers toward a more successful business. As a part of that mission, Attorney at Law Magazine provides articles from legal professionals on the latest trends in legal marketing.
In 2016, I received a frantic call from an attorney (for the sake of confidentiality, we’ll call him John.) John had spent upwards of $10,000 on failed SEO by one of those self-proclaimed SEO agencies. He had a few months […]
Today’s savvy legal consumer doesn’t need attorneys the way they used to because they don’t buy legal services the way they used to. The consumer is more knowledgeable and has more options available than at any other time in history. […]
For many years, the recommended social media marketing platforms for attorneys have been Facebook, Twitter and LinkedIn. Facebook is generally thought of as the place for firms to make emotional connections with potential clients, Twitter as the network for lawyers […]
If you own a law firm and you aren’t using SEO to your advantage, you’re essentially giving FREE business away to your competitors. Search Engine Optimization (SEO) is the art of optimizing your website to obtain visibility on major search […]
I am convinced that every lawyer is well-intentioned when it comes to having a desire to market and grow their practice. I also know the only way to turn good intentions into success is to act. Over the past 25+ […]
Spring is almost here with Summer close behind. Each new season brings a sense of renewal, re-vitalization of working on our businesses, to create them as we envision. Below I have provided seven suggestions to avoid the temptation to hit […]
Building and growing a prosperous business is a long-term investment of time, effort and resources. There is nothing likely in your past work history that has prepared you to taking the helm of your own enterprise, unless, of course, you […]
Graduating from law school is an exciting time in your life. You have studied hard, read more than you thought you could, and reached your goal – passing the bar exam! This article is geared toward those of you who […]
Thanks to the advent of the search engine and its many local directory sites, it has become increasingly easier for businesses to connect with potential customers with the simple click of a mouse. This is especially true for attorneys. Appearing […]
You are a proud owner of a purpose-business, although it probably feels like it owns you. And you work tirelessly serving your customers to make it grow. But it has become increasingly difficult to stand out in what experts are […]
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