As a part of its editorial mission, Attorney at Law Magazine highlights articles to help guide lawyers toward a more successful business. As a part of that mission, Attorney at Law Magazine provides articles from legal professionals on the latest trends in legal marketing.
You may have noticed that many law firm websites now offer legal guides or ebooks to their website visitors on very specific topics related to their practice area. Why is this becoming such a popular trend? Why would you create […]
Lawyers struggle with cultivating and nurturing relationships with clients to broaden their network. There is significant fear and lack of confidence over not fully grasping the client attraction process, and a process it is. Too often, we see lawyer clients […]
Halloween is a fun time to spend trick or treating with friends and family, but this month, we’ve got some scary website myths to tell you about. There’s nothing scarier than spending money on a site that’s not bringing in […]
Do you ever wonder what the professional traits of your website visitors are? If so, you can utilize the LinkedIn Website Demographics tool to get useful data and insights about the people that visit your law firm’s website. The LinkedIn […]
More often than not, attorneys think that they don’t need to invest in digital marketing. After all, their expertise is vetted in the courtroom and serves as the best way of marketing themselves. Right? Wrong. Well, lawyers can’t just rely […]
According to the American Bar Association, there are some 1,338,678 licensed, active attorneys in the United States today — that’s up some 15% from a decade ago! If you have newly graduated from law school, passed the bar exam, and […]
Local SEO (search engine optimization) is an absolute necessity for lawyers. The simple reality these days is that people look to Google for just about everything they need. Regardless of the legal services being offered, law firms need to show […]
Last month we revisited the difference between sales and marketing, and how to kick your network into high gear. I also provided several tips you can use before you meet with a high value prospective client or referral source. This […]
With a total of 1.3 million lawyers in the United States, 500,000 are small firms that struggle to gain visibility. An increase of nearly 15% of lawyers nationally in the past ten years has made it even harder to generate […]
Social media tools can make your law firm marketing more effective, efficient and systemized. Check out these 15 social media tools that you can start using immediately. Otter Voice Notes: This tool enables you to take voice notes and generate […]
