What is one way you effectively market a legal practice?To help lawyers with their marketing efforts, we asked marketing specialists and law experts this question for their best advice. From joining a law directory to creating SEO-powered content, there are several strategies that may help you advertise your law practice to grow your business. Here are 10 methods for advertising
Creating a website for your company is just the first part of establishing your law firm. It goes without saying that your website should be appealing, responsive, and informative. The next step is search engine optimization. You want to ensure that your website is fully optimized for both the search engines and your visitors. Search engine optimization is the key
Have you ever looked at your digital marketing reports and wondered if your campaigns are actually working or not? Are you getting the results you’re paying for? And, if you are getting results, are they coming from that expensive digital marketing plan or your networking and referral efforts? There’s an easy way to measure the effectiveness of your campaigns that
What is your best personal branding tip for lawyers? To help law professionals with personal branding, we asked business leaders and marketing experts this question for their best insights. From leveraging LinkedIn to building an easy-to-follow website, there are several strategies that may help you improve your branding for years to come. Here are nine pieces of personal branding advice
The field of law is a very saturated and competitive one. It is essential for a law firm to have a website that is well-designed. A well-designed website will help set you up as an expert in your practice and help you stand out from the pack. It will also present a professional image of your law firm. A well-designed website is an
How can a law firm build more local citations through directories to boost local SEO? To help your law firm build more local citations through directories, we asked SEO experts and business leaders this question for their best tips. From securing one citation a week to date aggregators, there are several tips that may help you build more local citations
Legal directories have been a thing for years… All of them don’t have the best name if you ask around the legal industry, but some of them can be very beneficial to your practice. These directories can supply you with a stream of leads and help you increase the exposure of your website. With so many of these lawyer directories
You’ve been hearing it for years. Content is king and one of the best (and most cost-effective) content marketing tools at your disposal is a legal blog. The benefits have all been quantified time and again, so we’ll skip that step, and assume you’ve moved onto the next step – preparing your blog or actually actively blogging. While the act
On Friday the Thirteenth, March 2020, I walked down the aisle of my local grocery store to the sight of empty shelves and panicked faces. The following Monday, Arizona Governor Doug Ducey told everyone in my state to go home and quarantine. Many did and similar scenes occurred throughout the world. FIGURING OUT THE NEW NORMAL I operate a 27-person
Lead generation for law firms and attorneys can come across as a complicated tactic. For some, there is even a negative connotation around lead generation – being “too salesy” a concept. However, utilizing effective methods to attract new clients is crucial for business development and cash flow. But what exactly is an effective lead generation strategy for law firms and
What is one way you effectively market a legal practice?To help lawyers with their marketing efforts, we asked marketing specialists and law experts this question for their best advice. From joining a law directory to creating SEO-powered content, there are several strategies that may help you advertise your law practice to grow your business. Here are 10 methods for advertising
Creating a website for your company is just the first part of establishing your law firm. It goes without saying that your website should be appealing, responsive, and informative. The next step is search engine optimization. You want to ensure that your website is fully optimized for both the search engines and your visitors. Search engine optimization is the key
Have you ever looked at your digital marketing reports and wondered if your campaigns are actually working or not? Are you getting the results you’re paying for? And, if you are getting results, are they coming from that expensive digital marketing plan or your networking and referral efforts? There’s an easy way to measure the effectiveness of your campaigns that
What is your best personal branding tip for lawyers? To help law professionals with personal branding, we asked business leaders and marketing experts this question for their best insights. From leveraging LinkedIn to building an easy-to-follow website, there are several strategies that may help you improve your branding for years to come. Here are nine pieces of personal branding advice
The field of law is a very saturated and competitive one. It is essential for a law firm to have a website that is well-designed. A well-designed website will help set you up as an expert in your practice and help you stand out from the pack. It will also present a professional image of your law firm. A well-designed website is an
How can a law firm build more local citations through directories to boost local SEO? To help your law firm build more local citations through directories, we asked SEO experts and business leaders this question for their best tips. From securing one citation a week to date aggregators, there are several tips that may help you build more local citations
Legal directories have been a thing for years… All of them don’t have the best name if you ask around the legal industry, but some of them can be very beneficial to your practice. These directories can supply you with a stream of leads and help you increase the exposure of your website. With so many of these lawyer directories
You’ve been hearing it for years. Content is king and one of the best (and most cost-effective) content marketing tools at your disposal is a legal blog. The benefits have all been quantified time and again, so we’ll skip that step, and assume you’ve moved onto the next step – preparing your blog or actually actively blogging. While the act
On Friday the Thirteenth, March 2020, I walked down the aisle of my local grocery store to the sight of empty shelves and panicked faces. The following Monday, Arizona Governor Doug Ducey told everyone in my state to go home and quarantine. Many did and similar scenes occurred throughout the world. FIGURING OUT THE NEW NORMAL I operate a 27-person
Lead generation for law firms and attorneys can come across as a complicated tactic. For some, there is even a negative connotation around lead generation – being “too salesy” a concept. However, utilizing effective methods to attract new clients is crucial for business development and cash flow. But what exactly is an effective lead generation strategy for law firms and
