SAN FRANCISCO, CA—Winston & Strawn Associate Irina Lyapis spoke on a panel titled, “To #AD or Not To #AD: FTC Guidelines and Social Media Influencers.” This panel was hosted by The Bar Association of San Francisco on October 26, 2021.
The panel addressed the following topics: An overview of FTC advertising guidelines, specifically relating to social media influencers; How brands can comply with advertising laws when working with social media influencers; Important considerations that brands and influencers should take into account when entering into influencer agreements; and Tips and tricks for attorneys on how to work within the FTC guidelines to build your online brand.
