The Business of Law

Below you can find articles to help you improve the business behind your law firm or your personal legal career – from marketing and practice management to recruiting and career development. Do you have insight to share with your fellow lawyers? Submit an article today.

Legal Marketing

Beyond SEO Rankings: Why Law Firms Must Compete for Recognition, Consistency, and Trust in the Age of AI Search

by April Atwater

October 23, 2026

For the past two decades, the law firm marketing playbook was built around a single benchmark: did you land on...

Legal Marketing

Google Personal Intelligence and the Future of Legal Search

by Kati Enscoe Ferrante

October 23, 2026

Google is taking another major step in AI-powered search with the expansion of its new “Personal Intelligence” capabilities across AI...

law firm marketing spending rises, accountability gap widens

Legal Marketing

Law Firm Marketing Spending Rises, but Accountability Gap Widens

by Merilee Kern

September 30, 2026

Law firms are entering a period of unusually strong financial performance and unusually aggressive investment at the same time. In...

Collage of the best lawyers and law firm websites reviewed by Attorney at Law

Lawyer Website Design

Best Law Firm Websites in 2026 (Top 73)

by Attorney at Law Magazine

September 22, 2026

Attorney at Law Magazine assembled a list of the best lawyer websites. Following is a compilation of all the websites...

Practice Management

What Happens After a Legal MSO Transaction Closes

by Frederick Shelton and Ayven Dodd

September 2, 2026

Law firm founders considering a private equity backed Legal MSO transaction spend an extraordinary amount of time thinking about what...

Beyond SEO Rankings: Why Law Firms Must Compete for Recognition, Consistency, and Trust in the Age of AI Search

April Atwater October 23, 2026

For the past two decades, the law firm marketing playbook was built around a single benchmark: did you land on

Google Personal Intelligence and the Future of Legal Search

Kati Enscoe Ferrante October 23, 2026

Google is taking another major step in AI-powered search with the expansion of its new “Personal Intelligence” capabilities across AI

Law Firm Marketing Spending Rises, but Accountability Gap Widens

Merilee Kern September 30, 2026

Law firms are entering a period of unusually strong financial performance and unusually aggressive investment at the same time. In

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Practice Management

What Happens After a Legal MSO Transaction Closes

Frederick Shelton and Ayven Dodd September 2, 2026

Law firm founders considering a private equity backed Legal MSO transaction spend an extraordinary amount of time thinking about what

Starting Your Own Law Firm? Build a Business, Not Just a Practice

Camille Stell August 26, 2026

For many lawyers, opening a firm is exciting and intimidating. Some launch after law school; others leave another firm for

What a Border Market Teaches You About Running a Law Practice

Robert L. Lovett July 31, 2026

I founded my personal injury practice in El Paso, Texas in 1999. El Paso sits in the far western corner

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Professional Development

How Women Can Advance in Big Law

Angie Batterson and Holly Marcille Chamberlain March 16, 2026

There is no single blueprint for career progression in Big Law, and female attorneys often face additional challenges. Having practiced at

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Recruiting

Inside the Legal Talent Crunch: What’s Driving Demand for Mid-Level Contract Attorneys

Kathryn Martin and Sheila Amiry June 1, 2026

The market for contract legal talent has been heating up, but one segment of the attorney workforce is seeing particularly

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Legal Technology

From One Mock Jury to Continuous Jury Research: Enter AI Jury Simulations

Byron Reeves, PhD and Leo Yeykelis, PhD October 23, 2026

Every trial lawyer knows that a case is decided on more than law and evidence. Jurors build stories about what

Rev: A Platform Built to Get Closer to the Truth Across the Whole Case

Attorney at Law Magazine October 23, 2026

Over the last decade the volume of evidence in a typical case has grown roughly twelvefold. More devices with more

Gemini Legal: Solving Bottlenecks to Drive Case Velocity

Caitlin Keniston October 23, 2026

Civil litigation cases, especially in personal injury, rely on momentum. Administrative bottlenecks halt that momentum and delay case timelines. Gemini

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